The Cautious Courtship Of Programmatic And Linear TV
Procter & Gamble’s reported push to automate 70-75% of digital ad buys by year’s end underscores the convergence of TV, CPG marketing and programmatic media....
Tagged: Media Landscape
8 bn will watch FIFA World Cup: An insight into global audiences
IPG Mediabrands’ sports analysis division, Futures Sports & Entertainment has put together a summary of FIFA World Cup 2014 global TV audience predictions. An econometric...
Under Centro’s Wing, SiteScout Touts Managed Services, Open Architecture
Since demand-side platform (DSP) SiteScout’s $40 million acquisition by Centro in last November, the company has evolved its business model from a pure self-serve platform...
Programmatic And Digital Out-Of-Home: Great Potential, But Many Questions
WPP-owned Kinetic Worldwide accounts for the planning and buying of more than 40% of all digital out-of-home media (DOOH) around the globe. The UK-based company contracts...
Maybelline Puts Lipstick On YouTube Network StyleHaul
For many YouTube networks, traditional ads alone aren’t cutting it. That’s why so many are using their stable of stars to reel in branded content...
Millennial Media Ramps Up Its Location-Based Mojo
Millennial Media is beefing up its location data prowess. The mobile ad network is rolling out an audience location ad suite dubbed “Point” and is...
Event-Level Data Enters The Spotlight
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Infographic: What do advertisers think of media auditors?
The WFA (World Federation of Advertisers) is taking a closer look at what some of the world’s largest advertisers think of auditors and the challenges...
PR strategies: Do you really need to suck up?
Given last week’s major anounncements in the startup space, A. Asohan ponders the challenges facing a growing company when it comes to engaging the media and...
Hipsters down! Gawker, Vice tangle in social street fight
Hipster bible Vice and snark factory Gawker are taking digital potshots at each other, and the media world is picking sides. Earlier today Gawker published a...
Week in Review: DNA is global tech media too
DNA founder Karamjit Singh ponders the media strategy of Malaysian companies as they reach the global stage, and hopes they realise DNA too is a...
Video: How Upworthy Wages War for Reader Attention
“We think of the world as a war for attention that gets tougher and tougher each day,” Upworthy co-founder Peter Koechley told Internet Week New...
Casale Media: Branding Comes To Programmatic
One sign pointing to the maturation of programmatic ad buying tech is the growth of brand messaging. Whereas just last year, ads bought programmatically were...
How well does Asia Pacific resonate in sports?
As audiences anticipate the opening of the Singapore Sports Hub and the arrival of World Cup, SAP has looked closely at how well the Asia...
iClick Brings China Programmatic To The United States
There are many differences between programmatic buying in China versus the United States. Among them is that companies in the United States are often very focused,...
Google Explores A Unified CMS And Publisher Ad Platform
Google is developing a content management system (CMS) that would unify editorial, advertising and perhaps commerce activities for media companies, AdExchanger has learned. Beginning in...
