AOL Streamlines; Marissa Mayer On Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reorgs For A Programmatic Future AOL is close to a big restructuring that...
Tagged: Media Landscape
Movie Studio Relativity Media Invests In Say Media, And Becomes A Customer
Relativity Media has acquired a minority stake in publisher-platform Say Media, the companies said on Wednesday. In addition, the film and content studio will use...
PK4 Media Adds Interactive Method to Skip Video Advertisements and Increase Brand Awareness
Technology Provides Brand Engagement And Verifies Actual Human Presence LOS ANGELES, CA – PK4 Media, a performance-based digital media company, announced the availability of an...
PubMatic Rolls Out API To Power Private Marketplaces
PubMatic has created an API that allows media buyers to find and buy private marketplace deals through their DSPs. The second phase will bring automated...
Havas Media Group Joins Up With Facebook’s Atlas, Eyes The Global Market
Facebook’s Atlas is mapping a course for cross-device world domination – one agency holding company relationship at a time. In a move reminiscent of its partnership...
Advertising Firm Turn Will Now Turn Away from Using Controversial Verizon Mobile Tracking
Turn, the online advertising company that has been criticized for using a tracking method designed to serve targeted advertisements to Verizon mobile customers, is doing...
Television Industry Veterans Join Tremor Video in Key Sales Positions as Company Focuses on Capturing Shifting Advertising Spend
Jake Piasecki Joins as CRO of Media Solutions; Chris Kiriakatis Joins Agency Development Team NEW YORK – Tremor Video, Inc. (NYSE:TRMR), an advertising technology company...
How Datalogix Made Oracle’s BlueKai Acquisition Even Smarter
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Is Engagement The Red Herring Of Digital Branding?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
MMA Brings New Mobile Marketing Leadership into the Fold
The Mobile Marketing Association announced Tuesday the appointment of two new hires to “further raise its expertise and commitment” to membership development and value. Adam...
Adobe Jumps On Commerce Bandwagon, Rolls Out ‘Shoppable Media’
Adobe isn’t exactly synonymous with ecommerce. At least, synonymous in the sense of competitors SAP and Oracle, which have invested aggressively and acquired commerce-centric companies...
Yahoo Finally Pulls The Plug On Right Media Exchange
Most would argue that Yahoo’s de facto policy on the Right Media Exchange had been “do not resuscitate” for quite some time – but now...
dbray Media Launches “Content-Message-Delivery” to Help Ad Tech Industry Solve Its Identity Crisis
NEW YORK – dbray Media launches “Content-Messaging-Delivery” (CMD), a new communications and business development program to assist advertising technology companies identify and articulate their unique...
Could Programmatic Branding Have a Breakthrough Year?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
TV & Video 2015: More ‘Portfolio-Enabled, Data-Driven And Audience-Based’
Cord-cutting forecasts present a cautionary tale for linear TV’s $70 billion ad market. Interpublic Group’s media research and buying division, MAGNA Global, for instance, found...
What No One Expects To Happen With Native In 2015
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
