A Marketer’s Guide To Cross-Device Identity
As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. AdExchanger examines the...
Tagged: Media Landscape
Tech Sponsors Return to Beleaguered Data Conference in Indiana
Despite the bruising defeat of Duke over Wisconsin in the NCAA men’s basketball tourney in Indiana last night, there is one bright spot in the...
Publishers’ Newfound Camaraderie Is A Sign Of The Times
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research....
Jay Z’s Launch of Tidal Is Far From Pitch Perfect
Jay Z is recruiting music’s biggest names to make his high-fidelity streaming service, Tidal, seem like a real threat to Spotify, Pandora and whatever Apple...
Facebook Moves From Social Network To Data Platform Dominance
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
TV Networks Put Subscriber Caps on Skinny Bundles and Streaming Video Services
Thinking about joining the ranks of cable cord-cutters and signing up for Sling TV? Better act fast. The companies whose channels are included in Dish...
Cross-Device And The Bottom Line
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Greek And Romanian Publisher Team-Up Project Agora Shows Early Promise
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of...
Navigating Programmatic TV Terrain, Trading Desk Style
Although programmatic TV executions are far from “real-time,” agencies and some of the digital DSPs have made headway as suppliers open up greater access to...
GershonMedia Launches Programmatic Practice
The digital media advisory firm will expand to offer programmatic advertising consulting NEW YORK – GershonMedia, a leading digital media consultancy, announced today the launch...
Ozone Media Becomes Adadyn, Drills In On US Market
Ozone Media is changing its name to Adadyn and expanding into the US market. The company, which started out as an ad network for India...
Mindshare Singapore wins Revlon’s integrated media biz
Mindshare has won the Revlon Singapore media account after a closed pitch. Revlon’s global brand portfolio includes Revlon color cosmetics, Almay color cosmetics, SinfulColors color...
IBT Media Wants To Double Programmatic Revenue This Year
IBT Media – publisher of International Business Times, Latin Times and Newsweek – plans to grow programmatic revenue from 30% to 60% by the end...
AOL Powers Private Marketplace For Programmatic Movie Ads
Video and cross-screen private marketplaces (PMPs) are all the rage, though their strategic uses differ from publisher to publisher. AOL’s newest PMP partner, Rev4 Media,...
Xaxis Taps Tech Industry Executive Karl Bunch as VP, Global Product Development
NEW YORK – Xaxis, the world’s largest programmatic media and technology platform, announced it has named Karl Bunch as vice president, global product development. Bunch...
Facebook’s Milk And Honey Days Are Numbered As People-Based Marketing Leaves Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
