Data Can Reveal Consumers’ Emotional Impact from Ads
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: Media Landscape
AOL Inks Deal With NBCUniversal, Pursues Perpetual Video
Fifty-four stories above New York’s World Trade Center site, 800 media planners gathered Tuesday evening for AOL’s annual advertiser NewFront. The big “reveal” was a...
Reuters’ mobile strategy: ‘If it has a screen, it’s fair game’
Thomson Reuters won’t rest until it has a home on all of your screens — including your smartwatch and car dashboard. Reuters has developed a...
Adform Launches Global Programmatic Publisher Ad Server
Adform, the premier ad tech partner for publishers, global media agencies, trading desks, and advertisers, today announced a new ad server for publishers around the...
Failed Comcast-TWC Merger Asserts TV Audience Arms Race
The $45 billion Comcast-Time Warner Cable (TWC) deal is officially kaput. If the merger had materialized, it would have created an unsurpassable media and cable...
Fyber Acquires Falk Realtime
Falk Realtime’s integrated Supply-Side and Ad Serving Platform fuels Fyber’s global publisher base Berlin, GERMANY – Fyber GmbH (Fyber), a leading mobile advertising technology company...
The Marketer’s Imperative in the Innovation Economy
Welcome to the Innovation Economy. It’s a bustling Wild West of entrepreneurship. Everything’s been “democratized.” Information, design, media, entertainmenteven innovation itselfhave all been broken up...
Layoffs At Rocket Fuel, As Company Begins $30M ‘Efficiency’ Push
As it grapples for profitability, ad net/programmatic media platform Rocket Fuel has initiated layoffs as part of what it called “a new efficiency program that...
On Earth Day, every brand is green
If you didn’t know it before you signed onto Twitter this morning, you certainly know it now: today is Earth Day. Tweets and Facebook posts...
DoubleVerify Launches New Programmatic Targeting Solutions with The Trade Desk
DV pre-bid solutions deliver maximum performance for programmatic media buying NEW YORK – DoubleVerify, the recognized leader in digital performance solutions, today announced that the...
‘Arbitrash’ Is Everyone’s Problem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
SheKnows Media Launches the #Femvertising Awards and Opens Call for Entries
Representatives from the Clinton Foundation’s No Ceilings: The Full Participation Project, Adweek, Forbes, Huffington Post, the 3% Conference and Pinterest Among This Year’s Panel of...
MVPDs: Key Players In Programmatic TV, But Keep An Eye On Over-The-Top TV
“On TV And Video” is a new column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jonathan Bokor, senior...
Videa Partners with Videology to Offer Automated, Data-Enhanced Buying of Premium TV Content
Integration Offers Media Buyers Expanded Access to Converged, Cross-Screen Advertising Across Digital Video and Linear TV Las Vegas – Videa, a Cox-backed supply-side platform bringing automation...
WideOrbit Unveils Programmatic Digital Radio Beta Program
The Spanish Broadcasting System (SBS) will be the inaugural media company to trial WideOrbit’s programmatic radio beta program, released Friday. SBS is the largest publicly...
The CPAX Reset: How The Canadian Publisher Coalition Tightened Access And Rejuvenated Itself
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the...
