Who Should Own Customer Data?
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: media buy
WPP to acquire mktg services agency XMKT Group in China
WPP has agreed to acquire XMKT Group, a marketing services agency specialising in customer experience management. Founded in 2010, XMKT Group has four key divisions:...
American Eagle Outfitters awards social media mandate to TBWA’s DAN in HK
American denim brand American Eagle Outfitters has appointed TBWA’s Digital Arts Network (DAN) Hong Kong to lead and expand its social media presence and strategy....
Behind Expedia’s Media Enterprise
Many know Expedia.com for its bevy of hotel-booking businesses such as Hotwire and Hotels.com, but its burgeoning media services division is a lesser-known Internet name....
That Selfie, Spontaneity and Youth: Samsung’s CMO at 4A’s Transformation
Samsung has been making a habit of devising and executing marketing ideas as quickly as possible, Samsung CMO Todd Pendleton said at the 4A’s Transformation...
In Defense Of The GRP
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The Not-So-Secret Agent’s Dilemma
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Zoom Out: Go Beyond Hyper-Local
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Google Putting Out Wildfire; Facebook Service Threatens PMDs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Putting Out Wildfire Google is rolling Wildfire’s technology into its DoubleClick platform but will...
MediaCom And Celtra Seek To Streamline Mobile Advertising
Media agency MediaCom launched an official partnership with mobile ad creation and analytics platform Celtra on Wednesday. The partnership comes a year after MediaCom started...
Workflow Automation Is About To Get Interesting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Maxifier expands into buy-side optimisation with Admax Trade
Following its recent integration with AppNexus, a real-time advertising technology provider, Maxifier has launched a buy-side optimisation platform, Admax Trade. The new platform allows media...
Media Prima and Senheng in e-paper/ gadget distribution deal
Media Prima Digital, the digital arm of media giant Media Prima Berhad, has signed a Memorandum of Understanding (MoU) with Senheng Electric (KL) Sdn Bhd,...
Data pick of the day: Tablet fastest growing second screen
Second screen — for some, the reference is to the use of a device – mobile, tablet or smartphone – for an enhanced viewing experience...
Media Analytics Summit
Event Type: Media Analytics Summit Geographic area: US/North America Sunday, May 18, 2014 – Tuesday, May 20, 2014 Sub Headline: Engage. Analyze. Grow. Event promo: ...
BXF 3.0 Commercial Traffic Initiative Reduces Discrepancies and Make Goods
Manual Commercial Scheduling Soon a Relic of the Past LOS ANGELES — During its annual October conference, The Society of Motion Picture and Television Engineers (SMPTE),...
