#sowhoknew: Has your smartphone ruined your sex life?
Spending more time with your Samsung than smooching? Getting less intimacy because you are fiddling with your iPhone? If so, then your smartphone is probably...
Tagged: media buy
Q3: Millennial Media Chugs Along, Has Programmatic On The Brain
Like last quarter, Millennial Media’s revenue is up – and profits are down. The mobile ad tech platform, which has been vocal about it’s desire...
Can Facebook Overtake Google And Fix Cross-Channel Marketing?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Publishers Need To Help Brands Move Beyond The CTR
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Ephraim Bander, president and...
ComScore’s Q3 Earnings Reemphasize Video, Cross-Platform Credo
ComScore reported Q3 earnings of $82.1 million, a 15% increase YOY, and reemphasized its focus on cross-platform measurements. ComScore added 43 new Media Metrix Multi-Platform...
SoftBank buys $627 million stake in Snapdeal
SoftBank Internet and Media, Inc. (“SIMI”) announced the investment of $627 million in Indian e-commerce website Snapdeal, making it the largest investor in the website....
Twitter Beats Revenue Expectations Again but User Engagement Slows
At Twitter, a pattern is emerging: its ad business is growing at a steady clip, but it can’t get the number of users to grow...
IPG Mediabrands bets on investment for good
Brands have a role to play in people’s lives – not just as products and services but a much more intrinsic role of adding value...
Vox Media Embraces Programmatic For Its Scaled-Up Audience
Two years is a long time for online publisher Vox Media. In that span, the owner of seven editorial sites – including The Verge, SB...
Facebook Advertising: Not For Cheapskate Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Pinterest Taps Weather Channel’s Eric Hadley to Oversee Agency Relations
As Pinterest prepares to ramp up its advertising business, the social network has hired a top marketer to tighten its ties with brands and agencies....
Dynamic Price Floors Perpetuate An Ad Stack Cold War
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director...
The Folly Of The Click-Through Rate And Simple Math
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
UGG Australia Reaches Its Audience, One YouTube Sensation At A Time
When your target audience is tween girls aged nine to 13, there are not only data and targeting considerations to keep in mind but also...
Mediasmith Approaches ‘Native-At-Scale’ In Campaign For Children’s Hospital
Distributing the same sponsored posts across a network of sites isn’t a widespread practice – yet. While planning the media spend for Lucile Packard Children’s Hospital,...
As Programmatic Video Evolves, Publishers Are Just Getting Started
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Ostermiller, founder and...
