Digital Media Players Encourage Users To View More Content And Cord Cut
Consumers prefer digital media players like Roku, Chromecast and AppleTV over live TV, according to the GFK study “Digital Media Players 2014.” Nineteen percent of...
Tagged: media buy
Agency Fail: Many Missing The Boat On Tablets
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Black Friday arrives in Britain, and Brits are bemused
Brits have begrudgingly come to accept that Black Friday is probably here to stay in the U.K. Ever since Amazon.co.uk brought the event to the...
Industry Execs On Ad Servers And The Value Of Proprietary Tech
There’s no doubting the ad server’s importance in managing digital media. “It is the central hub for all digital placements, and provides advanced reporting on things...
Publisher-Agency Hybrids Will One Day Take On Facebook and Google
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
How Online Data Will Remake Offline Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
In the Williamsburg That Vice Helped Build, Sudden Barbs From Bands and Fans
The globe-trotting hipster empire Vice Media helped make Williamsburg, Brooklyn, what it is now, taking offices there long before the neighorhood gentrified into a mecca...
How VideoBlocks plans to undercut the stock footage market
VideoBlocks aims to shake up the stock footage industry the way Netflix did for video consumption. For $99, the price of one or two HD...
UK Media Auditor Takes A Crack At Viewability
The 50% viewability standard might fly (sort of) in the US, but it’s not yet considered to be a viable currency in the UK. But...
‘Instagirl’ Jenner Brings 30 Million Fans as New Face of Lauder
Estee Lauder Cos., seeking to ride on Kendall Jenner’s ever-growing coattails and 30 million social-media followers, has hired the model to represent its flagship cosmetics...
IAB Releases OpenDirect 1.0 for Public Comment of Specification That Provides Publishers Greater Control in Packaging, Buying and Selling Premium Inventory Through Programmatic
AOL, Microsoft, Yahoo & Yieldex Created Initial OpenDirect Technical Specification for Programmatic Premium Sales, Providing Spec to IAB for Wider Industry Adoption NEW YORK –...
Q3: Rich Media Declines Drag Down Sizmek
Sizmek had another disappointing quarter, with Q3 revenues increasing only 3% YoY to $39.5 million – results that “were lower than we had expected,” according...
Bloomberg Selects adMarketplace As Exclusive Paid Search Partner
adMarketplace Provides Yield and Flexibility to Leading Financial Media Web Property New York, NY – Financial news giant Bloomberg selected adMarketplace, the first programmatic marketplace for search...
Indie Agency MARC USA Tools Up For Programmatic Buys
Independent full-service agency MARC USA is beefing up its digital planning and buying prowess following its acquisition of Boston-based media agency Results:Digital in September. The...
Attribution’s Fatal Flaw: What Really Caused That Conversion?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Forrester Wave: Platforms, Commerce Companies Vie For Top Attribution Vendor Title
Considering two of the usual pure-play suspects in Forrester’s Cross-Channel Attribution Wave (Convertro and Adometry) were snapped up by AOL and Google on the very...
