Budget 2015: Research incentives, goodies for startups (Update 3)
Malaysian Prime Minister Najib Razak tabled his Budget 2015 proposal in Parliament today (Oct 10), where he announced human capital development and entrepreneurship as one...
Tagged: measurement
Ad Tech Firms Prepare For Bolstered US Profile
Ad tech firms are set to play a more prominent role on the agenda of some of the digital media and advertising industries’ largest trade organisations,...
Kardashian Game Drops in Download Rankings, Spooking Investors in Publisher
Shares in Glu Mobile, the video-game publisher that surged after its “Kim Kardashian: Hollywood” became a hit, fell on concern that the title may be...
FTC Chair: Don’t Use Bogus Research to Back Health Claims
The Federal Trade Commission has a prominent presence at Advertising Week in New York, giving the agency a forum to remind an audience of advertisers,...
APAC firms anticipate highest impact from Millennial influx in workforce
Fear of obsolescence, along with competitive compensation and benefits, are the key concerns for employees in Asia Pacific, according to a new report by SAP,...
Is Mobile Re-engagement In Easy Reach For Advertisers?
Serving mobile users with retargeted ads is widely regarded as an impossibility given cookies’ lack of effectiveness on such devices compared to desktop, and the...
Connected TV Players Turn On The Programmatic Pipes
Linear TV may not exactly “lean in” to programmatic (yet), but the connected device constituency is proving programmatic TV is more than just futurespeak. In...
Resist the usual or disappear: Y&R’s Sandy Thompson
To engage and to entertain: if there was one motto communication professionals could go by, it would perhaps be this. Sandy Thompson, Global Head of...
Mobile Apps Yield Twice the CTR Of Mobile Web
Mobile apps versus mobile web: which has better engagement, which do customers prefer, which is better for advertising – the debate seems to go on...
For Old-School Epsilon, Conversant Buy Will Bring Tech And New Channels
Alliance Data Systems’ (ADS) intent to acquire Conversant (formerly ValueClick) for its Epsilon subsidiary might seem like a change in direction. R Ray Wang, principal analyst...
Room for Improvement: New Study Confirms Lack of Mobile Data
Enterprise data and analytics company Acxion and mobile ad tech firm 4INFO have released findings from their recent joint study “Master Mobile Measurement to Unleash...
MMA crafts mobile in-app ad measurement guidance for China
MMA China has set up MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market. With support and guidance of the...
Mobile Shopping Reaches “Tipping Point”Traffic to retail sites now more than 50% from mobile
Over the past couple of years, we’ve seen an inexorable rise in the use of mobile devices for commerce, including price comparisons, stock checking, product...
New Marketers Added to Ad Age Digital Conference San Francisco Lineup
Top marketers from Old Navy, Nickelodeon, Target and Tequila Avion have been added to the Ad Age Digital Conference San Francisco lineup. They join executives...
Affle acquires Appstudioz; sets up global R&D centre in India
Mobile apps and ads service (MAAS) company, Affle, has acquired Appstudioz, an India based mobile technology company. Set up in 2011, the Appstudioz platform has...
SingAREN unveils high-speed research network built on Brocade
Singapore Advanced Research and Education Network (SingAREN) has unveiled its SingAREN-Lightwave Internet Exchange (SLIX), a 100 gigabit per second (Gbps) community network with a Brocade...
