Why ComScore Needs WPP’s Investment To Take On Nielsen
Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV...
Tagged: measurement
Merkle Launches Atlas Advertising Partnership
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced a strategic partnership...
IAB Display Rising Stars Outperform Traditional Display Ads across Key Brand Effectiveness Metrics, According to in-Depth Research Study from IAB & C3Research
Rising Stars Prompt 30% Greater Brand Lift & Generate Three Times the Ad Recall Over Legacy IAB Universal Ad Package Formats PHOENIX – The Interactive...
How to maximise TV ad revenues using programmatic sales
With programmatic TV poised to enter the Asia Pacific market this year, programmatic video advertising platform, SpotXchange, has released a guide to help broadcasters maximise...
Giving MOAR! to the underemployed
Singapore-based platform MOAR! wants to create a win-win situation by paying people to complete tasks and offering companies a much cheaper way to get the...
Uniten and Cyient to do joint research on smart grid technologies
Uniten, a wholly-owned subsidiary of TNB, and Cyient Ltd, which provides network operations solutions, have signed an MoU for joint research on smart grid technologies....
Why ad viewability is digital media’s top concern
When Forbes Chief Revenue Officer Mark Howard asked a crowd of digital media execs on Monday afternoon whether any of them had transacted an ad buy...
Dairy Queen: ‘We Don’t Have Customers, We Have Fans’
Two years ago, Dairy Queen was spending about $200,000 a year on research. Today, the brand spends upwards of $1 million to mine consumer insights....
LinkedIn’s Olivier Legrand re-elected as IAB Chair in new leadership council
The Interactive Advertising Bureau (IAB) Southeast Asia (SEA), Singapore Chapter has announced its newly elected Leadership Council. The governing body, consisting of industry practitioners voted...
ANA, 4As and IAB Declare Victory Over the Click-Through, Want Your Data
Three of the largest ad industry trade groups say they have finally struck down the click-through. In an open letter to their members, the Association...
Closing the Loop on Sales with Attribution
Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some of the most challenging trends...
Chance To Win £250 Amazon Vouchers Ends Next Week – Fill In Our Pre-Launch Survey
As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical data and insight into programmatic...
Havas Media Group partners with Facebook’s Atlas globally
Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed a global partnership with Havas Media Group....
Why do people abandon online bookings?
Around 81 per cent of people abandon their online booking part-way through the process, even as travel brands spend billions of dollars annually to drive...
Marrying tech with creativity in mktg: The Evolving Indian Chief Mktg Technologist
Technology in the marketing space is responsible for the manner in which marketing and advertising is transforming today. Technology is aiding the discovery of new strategies...
Getting app marketing right
The screen is changing its shape and size and mobile is the new access point. It is convenient and beneficial for both the consumer and the service provider. ECommerce,...
