50 Percent of Fortune 500 Sites Not Ready for Google’s Mobile-Maximizing Moves
It makes sense if the bakery or shoe repair shop down the street isn’t ready for Google’s recent mobile algorithm changes. But businesses in the...
Tagged: measurement
On Earth Day, every brand is green
If you didn’t know it before you signed onto Twitter this morning, you certainly know it now: today is Earth Day. Tweets and Facebook posts...
Programmatic I/O: Don’t Forget Take Rates When Sizing Total Addressable Market For Ad Tech
Programmatic ad tech companies aren’t properly estimating their total addressable market, said BMO Capital Markets equity research analyst Dan Salmon. Salmon presented a report Thursday at...
Banks riding high on mobile boom but consumers wary: BuzzCity
Ongoing global research from BuzzCity reveals that mobile banking continues to increase, but a skewed approach to communications means banking customers are confused as to...
SMS Segment Looms Large with 90% of Revenue as Mobile Advertising Market Grows
As the global mobile advertising market continues to grow, it’s clear that the SMS segment dominates the terrain. Why the huge growth in mobile? That’s...
Publishers’ Newfound Camaraderie Is A Sign Of The Times
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research....
PureClick Announces Project ZeroBot to Identify Fraudulent Non-Human Traffic in Digital Advertising
Using its accredited click measurement platform, PureClick’s Project ZeroBot will identify non-human traffic that is maliciously clicking on paid ads, the publishers that contribute to...
ROI tops marketers’ digital challenges in China: Forrester
As online penetration approaches 50 per cent (670 million internet users) in China, the world’s most populous market, digital is on the top of marketing leaders’...
VO5 introduces wearable tech for hair care
VO5, a UK-origin hair styling brand will launch a world first in wearable technology, a hair clip that monitors hair and provides real-time feedback on...
Online Radio Consumption Surges, But Ad Measurement And Buying Processes Need To Improve
With digital audio consumption on the rise, advertiser expectations about targeting and buying advertisements are also growing fast. These concerns surfaced Thursday during Mediaocean’s “Radio...
Ad Spend Is In Flux As Advertisers Reshuffle Budgets For Digital
Is traditional advertising dying in the US? Not for midsize advertisers, according to research from Kantar Media. However, while smaller and midsize advertisers are spending...
Government Lets Amazon Test Its Drone Delivery After All
Amazon’s effort to expand its research into the viability of delivery drones has gotten a boost from U.S. regulators who granted the company permission to...
Frankenmetrics Lives! Television Networks Confront Digital Upheaval
In 2008, NBC Universal released a system called TAMI – the Total Audience Measurement Index. Despite the promise of its name, it did not revolutionize...
Optimization Beacon Promises to Be ‘The Future of Mobile Advertising Intelligence’
A new beacon tool designed for advertisers made a huge splash at Mobile World Congress in Barcelona, Spain last week. Kochava, a mobile attribution analytics...
Google Play ‘Supercharges’ Games with New Data, Ad Features at MWC 2015
Google knows gaming is big business. In fact, according to a recent blog post at the Google developer website, the company notes that “of the...
Triton Ties Up With Edison Research To Bolster Podcast Measurement
Podcasting is hot, podcast measurement is not. In a bid to address the myriad measurement challenges facing on-demand audio content, Triton Digital has partnered with...
