TVTY Bolsters Team with Three Key Hires
Gregory Gazagne, Criteo EVP EMEA, joins the TVTY board while Pierre Osdoit and Pauline Boisseau strengthen the marketing and sales departments TVTY, the Moment Marketing...
Tagged: marketing
Introducing Contently Live, a Content Hub Optimized for Content Marketers
NEW YORK – Contently, the leading content marketing technology solution, launched Contently Live, a customizable content hub developed specifically for marketers. Contently Live was designed...
mParticle Raises Millions to Advance Multi-Screen Customer Data Platform
Ahead of the weekend, MMW learned that mParticle — a multi-screen customer data platform — has closed a Series B funding round of $17.5M led...
Latest Forrester Wave Marries Marketing Mix Modeling And Multitouch Attribution
AdExchanger | Like the measurement industry it tracks, Forrester’s Cross-Channel Attribution Wave has evolved. Now dubbed the Marketing Measurement and Optimization Solutions Wave, Forrester noted...
LiveRamp Looks To Evolve From Onboarder To Omnichannel Identity Matchmaker
AdExchanger | People-based marketing is the natural evolution of data onboarding, according to LiveRamp, the data onboarder owned by Acxiom. On Wednesday, LiveRamp launched IdentityLink, which...
Data Enrichment: The Alchemy of Data Transformation?
Data enrichment can provide substantial value to marketers. But why and how? Writing exclusively for ExchangeWire, Peter Silverwood (pictured below), chief scientific officer, iotec explains that data...
Top 5 Conversation Volume States for Each Vice Presidential Candidate
The following is a guest contributed post from Amit Avner, Founder and CEO of Taykey. This past Tuesday marked the first and last Vice Presidential...
Salesforce Preaches The Power Of The Krux
AdExchanger | The Marketing Cloud keynote address at Dreamforce included a phrase never before uttered publicly by a Salesforce exec: “You can’t be a marketing...
Jordan Bitterman Leaves Agency World, Becomes CMO Of Weather Co.
AdExchanger | After many years in leadership roles at media agencies, Jordan Bitterman will move to the brand and media side as chief marketing officer...
Jennifer Catto Joins Tremor Video as Chief Marketing Officer
New York – Tremor Video, Inc. (NYSE: TRMR), a provider of software for video ad effectiveness, announced that Jennifer Catto has joined as Chief Marketing...
Budweiser India picks GolinOpinion for PR mandate
Budweiser, the global beer brand from Anheuser-Busch InBev, has appointed GolinOpinion to handle its India PR mandate. GolinOpinion, is the PR division of the MullenLowe Lintas...
Leave No Stone Unturned When Searching For The Right Audience Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Here’s What’s Behind Acxiom’s Growth and Increased Investor Interest
When data giant Acxiom scooped up data onboarding company LiveRamp in 2014, it felt like the pieces were finally falling together for Acxiom CEO Scott...
AppLovin Is Snapped Up For $1.4B, Latest Acquisition By A Chinese Firm
AdExchanger | Another unicorn rides off into the eastern sunset. App marketing company AppLovin has agreed to be acquired by a Chinese private equity firm...
Celestial Seasonings Invests In Paid Media To Shift Tea Sentiment
AdExchanger | When Celestial Seasonings first redesigned its iconic packaging last summer to attract more millennial tea drinkers, it didn’t go over well. Although the...
Mautic Raises $5 Million Series A Round, Led By Underscore.VC and G20 Ventures
Open Source Marketing Automation Leader also Announces Applause Executive, Matt Johnston, as CEO BOSTON – Mautic (www.mautic.com), the leader in open source marketing automation, announces...
