Impact Radius Opens APAC Ooffice in Sydney
World’s first digital marketing platform with built-in fraud detection ensures greater marketing certainty Sydney, AUSTRALIA — Impact Radius, a pioneer in global digital marketing and...
Tagged: marketing
Boxed Is Latest Ecommerce Brand To Promise Better Data To CPG Suppliers
AdExchanger | Boxed, a bulk shopping startup that competes with Costco and Sam’s Club, wants to woo a younger demographic of shoppers to its version...
Optimism Behind The Marketing: Retail CMOs Anticipate ‘Cheerful Holiday Season’
With the holiday season fast approaching, marketing gurus are eager for the retail boom to come. Steadily climbing consumer confidence and retail sales growth have...
U.S. Soccer taps Facebook, Instagram to hype USA-Mexico rivalry game
U.S. Soccer is taking to Facebook and Instagram to feed fans with live and social videos ahead of the men’s national team’s World Cup qualifying...
Startup World Cup Announces Judges for November 2016 Show Taking Place at ad:tech New York
NEW YORK – Startup World Cup announced the roster of judges for its November 2016 event. The group is partnering with ad:tech, the original industry authority...
LiveRamp Expands Omnichannel Solution, Caesars Entertainment Takes It For A Spin
AdExchanger | Casino gaming and hotel giant Caesars Entertainment is ramping up its people-based marketing efforts, and it’s tapping Acxiom-owned data onboarder LiveRamp for identity...
Neustar Marketing Revenue Up, But Below Expectations Due To MarketShare ‘Shortfalls’
AdExchanger | Although Neustar’s marketing services division saw 54% Q3 revenue growth YoY to $63.3 million, CEO Lisa Hook noted Thursday that new client wins...
In Standard A/B Testing, Winner Takes All Optimization Can Be a Dangerous Practice
The following is an exclusive guest contributed post to MMW from Carl Theobald, CEO of FollowAnalytics. With the U.S. presidential election just around the corner,...
Money and Marketing on Mobile: How Much Does It Cost to Build an App Today?
It’s a question that innumerable businesses have been asking for years. But the answer to the question keeps changing with the times. So what is...
eBay Advertising Launches New ‘Mood Marketing’ Tool After Pilot with Laithwaite’s Wine
eBay Advertising announces the launch of a new tool that will transform targeting on the site, allowing brands to identify shoppers who are in a...
Johnson & Johnson Adapts A Brick-And-Mortar Legacy To Targeted Digital Campaigns
AdExchanger | Johnson & Johnson saw the writing on the wall when it began marketing in a digital world. The 130-year-old CPG giant was born...
Can a Third-Party Logistics Company Really Save You Money?
Now that 96 of the Fortune 100 companies use third-party logistics (3PL) providers to handle shipping, it has become obvious that there must be concrete...
NetBooster Group Announces the Appointment of Thomas Armbruster as CEO
Tim Ringel steps down as CEO, remains on NetBooster Group Board The Board of Directors of NetBooster SA (FR0000079683 – ALNBT – PEA-PME eligible), the...
ad:tech Brings Startup World Cup to New York for U.S. Inaugural Show
NEW YORK – Startup World Cup is partnering with ad:tech, the original industry authority for advertising, marketing and media technology, to host its first ever...
Keeping Pace with Political News: Many Say Multiple Devices Important, But TV is Still Dominant
For many, keeping up with political news in 2016 is like a second full time job. Between the Clinton Wikileaks releases and the daily barrage...
SAP: If You Acquire Just To Fill A Tech Gap, You Become A Commodity
AdExchanger | When SAP first dove into ad tech, it was under the guise of a standalone incubator – an “intrapreneurship,” as the company calls it...
