Infographic: How to Build a Great Online Reputation
Simply trying to connect with customers via cutting edge mobile and traditional online channels isn’t enough today. You have to brand yourself with key goals...
Tagged: marketing
Verizon May Owe Apple $14 Billion
Verizon may soon be forced to fork over some big bucks to Apple. The nation’s largest carrier may owe Apple an astounding amount of money...
Apple, Amazon Finally End Controversial ‘App Store’ Lawsuit
The war is over. Apple and Amazon have finally ended their lawsuit over who has the legal right to use the “app store” name. Both...
Kantar: Android and iOS Gap Narrowing in the United States
While the Android mobile operating system held steady powering approximately 52 percent of all smartphones sold in the U.S. between March and May of 2013,...
Video Commerce Summit Set for Late July
Later this month, Liveclicker will hold its fifth annual summit in San Francisco. The Video Commerce Summit (set for July 25th & 26th) is where...
Infographic: The 7 Dos and Don’ts of Mobile App Marketing
Successful app marketers are always looking for the best methods and strategies to help their apps reach target audiences and encourage downloads. For those new...
Twitter Tinkering With Browser and Email Based Ad Targeting
Microblogging juggernaut and emerging mobile advertising titan Twitter is setting its sights on your email and browsing history. Experimenting with “new ways to tailor ads,”...
Samsung Says Boxee is in the Bag
South Korean tech behemoth Samsung has confirmed its latest acquisition: television streaming and recording service Boxee. Boxee is best known for its Boxee Cloud DVR,...
iOS Making a Better ‘Impression’ on Mobile Advertising
iOS can boast of generating 64 percent of impressions throughout the Velti mobile advertising platform in May of this year, which is a solid 5...
SMS Marketing: How It’s Changing in 2013
The cornerstone of mobile marketing for more than a decade, SMS has become a consumer mainstay rivaling the prevalence and popularity of email itself. By...
The Google Graveyard is More Crowded Than You Think
On Monday, as the digital world lays Google Reader to rest, some are reflecting on the surprisingly expansive list of services and platforms that were...
Colgate-Palmolive Wants SMS to Brush Up America’s Oral Health
On Thursday, Colgate-Palmolive announced a new partnership with the Hispanic Dental Association (HDA) to launch Colgate’s 2013 “Oral Health Month” campaign. Beginning Monday, July 1st,...
Mizuno Missing Out on Real-Time Marketing Opportunity
The sneakers that Texas’ senator wore during her filibuster this week have gotten tons of buzz and a boost in sales, but the brand hasn’t...
Report: Majority of Fortune 100 Companies Are Not Google Compliant
Google’s recent announcement about upcoming changes to its mobile search algorithm may cause 90 or more Fortune 100 companies to lose search visibility among consumers...
AOL Launches All-in-One Mobile App for Apple’s iPad
AOL is out today with an eagerly anticipated new app for Apple’s iPad. AOL: Mail, News, Weather & Video coalesces a number of popular AOL...
Gartner’s Data is Music to a Mobile Marketer’s Ears
Given the profound importance of smartphone adoption to the expansive and effectiveness of mobile marketing, the latest data from Gartner is all but certainly good...
