JetBlue Providing Pilots with Tablets for ‘Core’ Functions
Joining the fast-growing list of major U.S. airlines adopting Apple’s mobile technology for use by pilots and other in-flight crew, JetBlue announced Wednesday that it...
Tagged: marketing
What is Push Marketing?
Popular and pervasive, push marketing is commonly defined as a marketing strategy deployed by companies, entrepreneurs, or individuals to get their product or message in...
Instagram: 5 Million Video Uploads on Day One
So, is video proving to be a popular addition to Instagram? It’s a silly question to even consider based on user reaction to the new...
Advertising Statisitcs
The Advertising Statistics documents are part of Econsultancy’s Internet Statistics Compendium package, a comprehensive compilation of internet statistics and online market research with data, facts, charts and figures that are...
Google “Chrome Experiments”:Simple games that demonstrate new technology for consumer interactivity
Mobile Marketing has usually been an “early adopter” of all new mobile technologies: agencies and brands have been good at figuring out how some new...
5 Strategy Secrets from Email Marketing Experts
Cost effective and highly impactful, email marketing remains a vital part of every comprehensive marketing plan. Thanks to the battle-tested tactics of veteran email marketers,...
Mobile Marketers, App Makers Aggressively Targeting Parents
Mobile marketers and app makers are increasingly turning their attention to a particularly profitable market segment: parents. According to the findings presented in “The U.S....
Groupon, Daily Deal Sites Evolving Beyond Email Marketing
The meteoric rise of daily deal sites like Groupon was almost as captivating to follow in the press as their precipitous fall. But according to...
Liquidation Retailer Reaps Benefits of Mobile Marketing
In what amounts to yet another compelling case study highlighting effective mobile marketing, National Wholesale Liquidators has deployed a comprehensive mobile marketing strategy to drive...
Mashable’s Bet on Real-Time Marketing
Mashable wants to help brands create and distribute ads in real time. Via digiday,com
Video: Why Should You Make Mobile Mandatory in Your Marketing?
The Interactive Advertising Bureau UK has published a new video featuring a series of interviews with key speakers from Mobile Engage 2013. The sold out...
Digital Transformation
Econsultancy is conducting a 2 hour interactive roundtable session which guarantees to inspire with thought provoking discussions on Digital Transformation. What exactly is digital transformation? Which companies...
BMW Slams Brakes on ‘iOS in The Car’
Last week, MMW reported that BMW will integrate Siri Eyes Free mode into all of its 2014 vehicles. Notwithstanding its pledge to deliver this standard...
State of Digital in Asia 2013: Implications to your business
Digital has changed the way marketers and entire businesses need to think about delivering the brand and it value; not just to consumers but also...
SoftBank Sweetens The Bid For Sprint
Just weeks after being challenged by Dish Network in its acquisition hopes for Sprint Nextel, Japan’s Softbank raised the stakes in the bidding war today....
3 Ways in Which Big Data Is Transforming Social Video Marketing
When it comes to “big data,” there is one question that content marketers want the answer to: can big data help us make The Next...
