Will Google Use Glass to Gauge Consumer Reaction to Ads in the Wild?
Google raised ad industry eyebrows on Friday after reports that it had patented the ability to use its mobile computing device Google Glass to track how consumers view and react to ads.
The news, first reported by Mashable, came as a surprise given the terms of service for Google Mirror — the application programming interface (API) that lets software developers build apps for Google Glass — explicitly forbid ads on the device.
“No Ads,” section two of the terms of service reads. “You may not serve or include any advertisements in your API Client.” The section goes on to say that personal data collected from “Glassware,” Google Glass apps, cannot be sold to third parties for advertising or marketing purposes.
