The rules of marketing have changed drastically for organizations that traditionally relied heavily on the big broadcast buy. Consider political campaigns, which are placing a...
Most know Adobe for the company’s Creative and Marketing Cloud offerings, but it’s the company’s end-to-end, “TV Everywhere” platform Adobe Primetime that steals the show...
AgilOne, a cloud platform designed to enable predictive marketing, has raised $25 million in Series C funding led by Tenaya Capital with participation from Next...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 12/04/2014
Wolff Olins Global CEO Karl Heiselman is leaving the branding agency to join Apple next month in a marketing communications role, he told Ad Age...
Facebook’s shift from social marketing to performance marketing has caused organic reach for marketers using the platform to plummet to a record low of 1%....
One thing is certain about the world of mobile commerce and marketing – companies need to be able to adapt quickly and exploit new opportunities...
Facebook is increasingly focused on connecting audiences across screens and channels, and helping clients measure those results. Director of advertising measurement for North America Graham...
If you were hoping for a détente in the Breakfast Wars, this will come as bad news. Following its real “Ronald McDonald” ads in March,...
One of the top objectives of advertisers has always been to increase the relevance of a particular ad to the specific consumer who is receiving...
Adam Bain, the CFO of Twitter, recently said that marketing is “all about owning the moment.” While Bain was discussing the viability of Twitter as...
Call the 2011-2012 time frame the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies....
Notwithstanding months of expressed concern by industry analysts and market watchers that Apple’s iPhone 5s is losing its luster in the smartphone arena, nothing could...
As online creativity and marketing become more sophisticated, there is more evidence coming through on consumers’ willingness to like, share and promote a branded activity...
Influencers have gained prominence in the marketing ecosystem, especially in the wake of digital growth. Even though influencers, also dubbed as brand advocates by some,...
This is the third in a series on what’s broken in the analytics space. Part one addressed data ownership, part two focused on technology and...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/03/2014
LinkedIn brought on Penry Price — a long-time Google sales executive who most recently was president of the ad-tech startup Dstillery — as VP-global sales...
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