As Metrics Fragment, Data Ownership Issue Gains New Urgency
This is the first in a series on what’s broken in the analytics space. Part one deals with data ownership, part two will address technology...
Tagged: marketing
New FireChat App Takes Mobile Chatting ‘Off The Grid’
This week, MMW was privy to a sneak peek at a groundbreaking new app from Open Garden, a San Francisco-based startup with an appetite for...
That Selfie, Spontaneity and Youth: Samsung’s CMO at 4A’s Transformation
Samsung has been making a habit of devising and executing marketing ideas as quickly as possible, Samsung CMO Todd Pendleton said at the 4A’s Transformation...
Why your mobile apphas to work RIGHT!
These days many companies are launching mobile apps as part of their marketing and customer relationship strategy. These companies are from all sectors: fashion, food,...
Rumor: Google Really Ready for Retail?
Rumor has it that Internet search giant Google is finally ready to square up against Apple in the competitive retail market. According to published reports...
Global Mobile Awards – Winners Announced!
Recently 85,000 people transformed Barcelona into the veritable mobile capital of the world. There was so much going on – from the growth of mobile...
iCar raises additional A$7.2mil, to be used to fund Carlist.my
iCar Asia Ltd has announced an additional investment of A$7.2 million (US$6.5 million) from ASX-listed carsales.com Ltd, which it would invest into product development and...
Airbnb comes to the rescue of those with #SXSWproblems
Digiday’s coverage of SXSW, which runs March 7-14 in Austin, Tex., is sponsored by Dstillery, the pioneer in audience targeting for brands. Airbnb has turned...
MMW in Austin for SXSW
Everything is bigger in Texas, including Mobile Marketing Watch’s coverage of this year’s SXSW. If you’re not familiar, South by Southwest (SXSW) is a set...
Oracle Dives Deeper Into Paid Media With Partner API Program
Barely two weeks after basking in the glow of its BlueKai buy, enterprise software giant Oracle is at it again – this time debuting an...
Apple, Google Reportedly Lose Smartwatch Maker to Intel
A prominent smartwatch maker that Apple was reportedly interested in acquiring was acquired this week by Intel. TechCrunch was first to confirm that Intel won...
Oracle Buying BlueKai?; Amazon Speaks
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Report: Oracle Adds BlueKai Business Insider reports that BlueKai may be getting acquired by...
Measure The Speed Of Your Data
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Wine Enthusiast Cracks Down On Cross-Channel Waste With Convertro
Despite Wine Enthusiast’s history marketing through direct mail, the purveyor of accessories and storage for wine connoisseurs is pushing into digital channels to complement its...
What’s the biggest threat to the agency model?
The theme for this year’s Digiday Agency Summit was “hacking advertising,” and for many of the speakers at the event, that simply meant trying to...
Mobile Marketing Will Have 6 Billion New Targets This Year
Mobile marketers will have a whole lot of new bulls-eyes to target this year. According to the latest report from IHS Technology, the global market...
