Nanigans Publishes New FB Advertising Benchmark Report
Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report. The report includes some interesting global...
Tagged: marketing
In Privacy Policy Refresh, Facebook Tells People What Its ‘People-Based’ ID Can Do
Facebook’s introduction of a cross-device ID last fall was a big deal in marketing circles. Based on the company’s direct relationships with its 1.4 billion...
Publishers’ Newfound Camaraderie Is A Sign Of The Times
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research....
Innity appoints Kenneth Sim as General Manager – Thailand
Innity has appointed Kenneth Sim as its new General Manager for Innity Thailand. In his new position, Mr Sim will be responsible for managing operations,...
Oracle’s Datalogix Deal Driven By Marketers’ Need To Mix First- And Third-Party Data
Although Oracle’s acquisition of Datalogix hasn’t officially closed yet, some industry insiders have speculated the deal underscored Oracle’s interest in identity-based marketing. Marketers need richer audience...
Pizza Giant Finally Delivers… Mobile Marketing
This week, the team at Waterfall, a cloud mobile messaging platform, confirmed to MMW that it is now powering enhanced mobile marketing campaigns for more...
Rubicon Project to Acquire Chango – Will Bring Access to an Additional $35 Billion of Intent Marketing Spend to Premium Advertising Marketplace; Accelerate Buyer Cloud Initiatives
Acquisition of Canada’s “Fastest-Growing Technology Company” To Accelerate Buyer Business By More Than One Year; Expand Future Offerings to include Keyword, Contextual Targeting, Retargeting, CPC,...
SXSW Accelerator Award Winner Mats Horn Touts Tinitell in MMW Exclusive
mobileStorm CEO Jared Reitzin called it like he saw it. Last week at SXSW, Reitzin told Tinitell creator Mats Horn that the wearables innovator would...
Facebook’s Milk And Honey Days Are Numbered As People-Based Marketing Leaves Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Shark Tank’s Daymond John Helps Pick Winner PayPal Duel at SXSW
Daymond John of ABC’s hit series Shark Tank and PayPal picked a winner for the PayPal Duel at SXSW over the weekend. Top honors —...
Publicis Groupe explores connected commerce; acquires Expicient
Publicis Groupe has acquired Expicient Inc. (Expicient), a global omni-channel services firm with expertise in inventory and order management systems (OMS), a capability that marketers...
Teradata Launches Solution To Link Online Activity With Offline Action
Teradata wants to help fill in some holes. The company released a data integration solution called Teradata Digital Marketing Center on Tuesday, designed to plug...
Optimization Beacon Promises to Be ‘The Future of Mobile Advertising Intelligence’
A new beacon tool designed for advertisers made a huge splash at Mobile World Congress in Barcelona, Spain last week. Kochava, a mobile attribution analytics...
Ad Tech’s Rough Ride on Wall Street Continues With Latest IPO
The first ad-tech IPO since July 2014 showed why companies in the category have shied away from Wall Street. Maxpoint Interactive, a marketing automation company...
Procter & Gamble CMO Pritchard: Programmatic Delivers Business Lift
Programmatic ad buying is an inexorable and positive progression for the marketing industry, according to CMO Marc Pritchard of Procter & Gamble, the world’s largest...
Data: Still An Albatross For CMOs?
Data, to the marketing organization, is like a vitamin – good for your overall health, but sometimes an afterthought (or you forget to take it...
