Solution Combines Account- and Contact-Level Predictive Intelligence to Power Real-Time Ad Targeting New York – 6sense, the leading full-funnel predictive intelligence engine for B2B marketing...
PropertyGuru Group announced it has acquired ePropertyTrack, a new project sales and marketing company, for an undisclosed amount. Via DNA
Nielsen and former McKinsey Executive Jeremy Allen to Take the Helm of the Company’s $445M Marketing Services Division LITTLE ROCK, Ark. – Acxiom® (NASDAQ: ACXM),...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
McGuinness Appointment Signals Strong Momentum for LiveRamp, Further Supports Onboarding Capabilities and Data-Driven Marketing Growth and Adoption SAN FRANCISCO – LiveRamp™, an Acxiom® company (NASDAQ:...
M&A firm advises marketing and advertising agency in the senior living space in transaction with Falfurrias Capital NEW YORK – M&A advisory firm AdMedia Partners,...
If you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s...
AdExchanger | iProspect is best known for its heritage in search marketing. But the Dentsu Aegis-owned digital performance agency, which first opened its doors in...
AdExchanger | Since Yahoo’s maligned acquisition of Tumblr, many insiders have questioned its value as a marketing tool. Yahoo has made some overtures toward answering...
Mark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that marketing and advertising professionals can’t...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/06/2015
A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact...
AdExchanger | “Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Melissa Parrish, Executive...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from...
Former Executives from Oracle, Shazam Will Focus on Further Strengthening PubMatic’s Offering to Publishers REDWOOD CITY, Calif. – PubMatic, the marketing automation software company for...
AdExchanger | IPG Mediabrands’ trading desk Cadreon is no longer defined as a trading desk, according to Cadreon’s global president, Arun Kumar. “We see ourselves...
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