Brands Can Create Content Too: Ikea Home Tour Solves For “Design Paralysis”

AdExchanger |

Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s marketing team two years ago dreamed up the “Ikea Home Tour”– a three- to five-minute show in which a team of five employees, pulled from the retail floor, travel across the countryContinue reading »

The post Brands Can Create Content Too: Ikea Home Tour Solves For “Design Paralysis” appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

You may also like...