8 bn will watch FIFA World Cup: An insight into global audiences
IPG Mediabrands’ sports analysis division, Futures Sports & Entertainment has put together a summary of FIFA World Cup 2014 global TV audience predictions. An econometric...
Tagged: ipg
Programmatic to cross USD 500m in emerging mkts in Asia in 2014: Magna Global
While a successful programmatic infrastructure is not built overnight, the lessons learned from developed programmatic markets continue to translate to younger markets that are now...
IPG Mediabrands AU partners with specialists for programmatic in OOH
Australia’s out-of-home (OOH) advertising industry is about to experience its first brush with programmatic buying in an Australian media-first created by a small consortium of...
Taking on Google, AOL builds cross-screen programmatic offer
AOL is all set to launch a global programmatic advertising platform for brands, agencies and publishers. Dubbed as ‘One by AOL’, the platform will leverage...
IPG Mediabrands and TubeMogul Partner to Launch Industry’s First Ad-Tech Apprenticeship
SAN FRANCISCO – IPG Mediabrands, the media arm of Interpublic Group (NYSE:IPG), and TubeMogul, a leading programmatic video advertising company, announced the launch of the...
The Weekly Digital Marketing Update @ Copenhagen INK (17-02-2014)
Asia Digital Marketing News Kay Jewelers’ Hashtag #ekbkw Was Asking For It Confessions of Big Brand Social Media Managers Registration Still Open for mobileStorm’s Casino...
Agency Q4: IPG Places Hopes In Digital Services, Publicis-Omnicom Merger Might Be Delayed Until Q3
Investing in new and existing creative and digital talent in 2014 will be a key development pillar for Interpublic Group (IPG), the holding company said...
Dentsu Continues Programmatic Catch-up, Unveils Its Own Trading Desk
Years after the major ad holding companies like Publicis, IPG, WPP, Havas and others created trading desks for accessing ad exchanges, Japan’s largest advertising company,...
Clear Channel Media and Entertainment Taps IPG’s Tim Spengler as Revenue Strategy Chief
A few years ago Tim Spengler called John Hogan out of the blue because he wanted to meet the Clear Channel exec. What started with...
Tablets are “Awareness Machines”New study shows tablets best for video ad recall
Video ads are proving to be an increasingly effective means of communicating with consumers. However, with consumers now able to view video on smartphones, tablets,...
The Chernin Group’s Billy Parks Imagines Reality TV, Without TV
This past summer media and entertainment company The Chernin Group (founded by former News Corp. president and COO Peter Chernin) released a digital reality series...
TubeMogul Formalizes IPG Mediabrands Partnership Across UK, Asia-Pacific
Video demand side platform TubeMogul and IPG Mediabrands have expanded their work together in the UK, Australia and Japan as the two seek to build...
What does native advertising have in common with an erotic French film?
If there’s one thing we can’t agree on, it’s native advertising! Ever since Fred Wilson gave his high profile talk at the OMMA Global Conference...
IPG Mediabrands’ Magna Global Partners with Adap.tv to Deliver Power of Programmatic Buying to All Video
Launches Industry Leading Video Platform to Deploy Programmatic Process at Scale NEW YORK, NY and SAN MATEO, CA —As part of its stated commitment to...
Exec Moves & Industry Roundup: VLT Merger, IPG India Acquisition, Havas, and Razorfish Hires
VLT Malaysia merger; IPG Mediabrands buys Interactive Avenues in India; and agency hires. Source: ClickZ Asia
China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks
Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP’s RedWorks hires new president. Source: ClickZ Asia
