Infographic: Native Ads More Engaging Than Banner Ads
Native ads continue to gain an upper hand on traditional banner ads. That’s the suggestion from a new report by Sharethrough and the IPG Media...
Tagged: ipg
IPG to expand its RTB platform in Hong Kong
Hong Kong – IPG Mediabrands will open up its real-time bidding service to all Hong Kong clients from April, following a soft launch earlier this...
Advertising on Facebook
This morning I read this great blog post over at IPG Emerging Media Lab: blog.ipglab.com/?p=1545 about Facebook and the advertising opportunities they offer advertisers. Facebook’s...
Blogging For Money + More Augmented Reality
Paid blogging ground rules Online media may soon be forced to comply with disclosure rules under the Federal Trade Commission’s truth-in-advertising guidelines. As a NY...
Choose your Youtube ads, online video streaming and Facebook names
I just received IPG’s emerging media lab’s newest newsletter – here are some of the articles I found interesting: Choose your own ad: Joining Hulu...
Cadreon – a new way to plan and buy digital media!
Interesting new “ad network”/planning/buying system released by IPG… Press release: “CADREON” BUYS AUDIENCES, NOT INVENTORY Creates Unparalleled Combination of Intelligence, Data, Scale and Digital Velocity...
