Twine Digital appoints Shard Sharma as COO
Twine Digital has roped in Shard Sharma as Chief Operating Officer. Leading with an entrepreneurial mindset, he is mandated to expand Twine Digital in India...
Tagged: interactive
India’s BW ACCELERATE readies for 2nd batch of startups acceleration
ACCELERATE|ENTREPRENEUR, BW ACCELERATE’s acceleration program is gearing up for the second batch of 20 startups. BW ACCELERATE, an initiative of Digital Market Asia’s parent brand...
Traditional TV: The Next Emerging Device
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
BBDO China, Mercedes-Benz redefine ‘Hero’
To launch Mercedes-Benz’ new SUV, the Mercedes-Benz GLC SUV, BBDO Beijing has developed a campaign redefining ‘hero’ to demonstrate the GLC as an innovative and...
Data pick of the day: Younger audiences discover more brands online
Globally, 31 per cent of internet users say they find new brands or products from ads they’ve seen online, making this the fourth most important...
Crain Launches City Brands in Nine New Markets
Crain Communications has launched personalized digital business publications in nine new markets across the U.S. Looking to expand nationwide ahead of its 100th anniversary, the...
Sky Media Partners With Videology; Programmatic Deals Announced by Channel 4 & ITV
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky Media works with Videology on programmatic system;...
The Collision of Data & Culture
In October, senior thought leaders from Lloyds Banking Group, Microsoft, Dentsu Aegis, and Buzzfeed shared their wisdom with marketers at Quantcast’s annual Supernova event in...
To Secure The Future Of Programmatic Direct, We Need Industry-Standard Terminology
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Is the Content Director the new Creative Director?
Vast quantities of data, abundance of automation platforms and measurement tools are undoubtedly making marketers’ lives easier, but we need not forget that creativity is...
From Paper & Paste to Data & Digital
Even offline, ad tech is leaving its mark. Shaun Gregory, chief executive officer, Exterion Media, (pictured below) gives insight into how ad tech is transforming...
Social media transforms festive retail
In the retail landscape, the evolution of social media has in many ways gone hand in hand with the evolution of mobile and e-commerce. A...
AkzoNobel partners with Dentsu Singapore to launch Dulux Ambiance in Asia
AkzoNobel selected Dentsu Singapore as its partner of choice for the recently launched Dulux Ambiance range of colours. Following a highly successful launch in India...
What we learned at the Dublin Web Summit
From November 3-5, 2015, Dublin played host to Web Summit, which has been dubbed by some as “the best technology conference on the planet”. The conference...
Behind The Data Cloud, The Basis Of Oracle’s ID Graph
AdExchanger | Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For...
Customer Understanding Provides Fuel For Your Marketing Stack
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
