Havas Media Thailand names Ferdinand Gutierrez as CEO
Havas Media Group, the media arm of Havas, has appointed Ferdinand Gutierrez as Chief Executive Officer for Havas Media Thailand. The industry veteran joins Havas...
Tagged: interactive
Rod Farmer promoted to Strategic Design Director, APAC at Isobar
Isobar has promoted Rod Farmer to the newly created role of Strategic Design Director, Asia Pacific. He will join the regional Isobar leadership team, and...
Setbacks aside, Jokowi continues digital economy mission with the West
Despite some recent setbacks, Indonesian President Joko ‘Jokowi’ Widodo is going to travel to San Francisco as part of his mission to establish the republic...
Wednesday Webinar: Everything is Changing in Mobile Marketing
Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the experience they encounter...
The rise of the agency over-planner
The New Year, as always, brings us many trend predictions. As I read through them all, I wonder if everyone is trying too hard –...
Australian brands struggle with social media content creation: Survey
The number one challenge for businesses in Australia using social media is content creation, according to a survey conducted by Hootsuite. As many as 30...
#sowhoknew: Looking for love on LinkedIn?
Valentines Day isn’t a big thing on LinkedIn. Well it wasn’t until BeLinked was launched, a Tinder style dating app that syncs with a users...
OMD tops Gunn Report; Coca-Cola leads advertiser list
OMD topped the Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, for 2015. The report summarises the overall media performance in...
For LGBT Media Conglomerate Q.Digital, It’s Authentic Content FTW
AdExchanger | Brands need to earn the right to advertise directly to the lesbian, gay, bisexual and transgender community. It’s a matter of credibility, said...
Big Ideas, Big Data, Big Awards: Adobe Data Science Symposium Set for May 26
Adobe, a leader in digital marketing innovation, has announced the fourth annual Adobe Digital Marketing Research Awards and third annual Data Science Symposium. The events...
Atmospheric Marketing: Bringing a Classic Marketing Tactic Into the Digital Era
Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea of consumer data. How are...
Header Bidding And The Fate Of RTB
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry,...
#mavericksindigital: Is IBM a new threat for digital agencies?
To most of us when we think of IBM we tend to associate themes like mainframes, storage, security and infrastructure among others. Not really the...
Getting Consumers To Download An App Is Easy – Now Comes The Hard Part
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital Place-Based Advertising Is Primed For Programmatic Growth
AdExchanger | Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home –...
Twitter’s revenue grows despite decline in user numbers in Q4
Twitter’s advertising efforts have paid off in the fourth quarter, as its total revenues grew to USD 2.2 billion, up 58 per cent year over...
