Yahoo forms committee to explore options of possible sale
After a disappointing fourth quarter results, Yahoo’s CEO Marissa Mayer highlighted a ‘strategic plan’ for the company ahead. As the company released further details of the...
Tagged: interactive
Twitter adds customer service tools for brands
To look at competing with Facebook on providing a platform for customer service, Twitter has rolled out two new tools. The company highlighted that with millions...
EVA Airways appoints KRDS SG to boost its presence on Facebook
EVA Airways Corporation, the Taiwanese International Airline has appointed social and mobile Agency, KRDS Singapore as its social media agency tasked with handling the airline’s social...
A Billion People Use WhatsApp, But Messaging Apps Still Stump Market
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
DataXu Launches Pre-Bid Viewability Offering
Leading programmatic marketing software co. offers global marketers tool to ensure quality and transparency in digital advertising Boston, MASS. – DataXu, a leading provider of programmatic marketing...
Mobile impressions double in a year in Vietnam: Report
While desktop pre-roll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share according to a new...
Mobile impressions doubled in a year in Vietnam: Report
While desktop pre-roll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share according to a new...
Qatar, Singapore Airlines & AirAsia most social media savvy in SE Asia
Qatar Airways has the biggest community across all their social media channels for flag carriers in Southeast Asia. This was highlighted in a report by...
OMD Brisbane bags Volvo Group Australia
OMD has been appointed as the media agency to the Volvo Group Australia business consisting of Mack, UD, and Volvo Truck brands. The news follows an...
Facebook to open up Instant Articles to all publishers
When Facebook launched the Instant Articles feature in May last year, it was only available to select publishers. But now the company will be opening...
Two-fold increase in digital wallet users in APAC: Survey
With m-commerce on the rise, digital wallets are also gaining acceptance in the APAC market slowly. A recent survey by MasterCard highlighted that one in...
REA Group completes acquisition of iProperty Group
REA Group Limited, a multinational digital media business specialising in property, has successfully completed the acquisition of Asia’s owner and operator of property websites, the iProperty Group....
Stroller brand Easywalker appoints SuperHeroes for global comms
Following a successful pitch, the international stroller and buggy brand Easywalker appoints SuperHeroes Amsterdam/NYC as their new communication agency. At the moment, the Easywalker strollers...
Is BBC3’s Move Online the Future of TV?
Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100% digital continues, with BBC3 achieving...
McCann Worldwide boosts team in Japan; names co-chairs & President
McCann Worldgroup has named Hiroshi Namiki, Representative Director and Chairman of Momentum Japan, and Yasuyuki Katagi, Representative Director President & CEO of McCann Worldgroup Japan...
What does FB-owned Parse closing mean for app developers?
Recently, the news broke that Parse is shutting down. With Parse retiring its service, many developers are wondering how to find a tool they can...
