A Single Customer View – Why Email Holds the Key to Success
The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view...
Tagged: interactive
Ford Denmark Connects Dealer Visits To Digital KPIs
AdExchanger | Retargeting can be more complicated for auto advertisers than for their counterparts in consumer packaged goods or retail. “In the old days, retargeting campaigns...
What Can Ad Agencies Learn From The Software Industry?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
3 winning tactics to be a regional marketing MVP
Regional marketing – a very lofty position that many marketers aspire to. What’s there not to like? On the outside, the job seems fun –...
Infographic: The cart abandonment woes continue
Cart abandonment is signal of a user with intent, who did not go through with the purchase. No matter how it is viewed, it is...
MasterCard’s Sam Ahmed’s to chair WFA CMOFORUM in Asia
MasterCard’s APAC CMO, Sam Ahmed, has been named as the first Chair of the World Federation of Advertisers’ CMOFORUM in Asia-Pacific. WFA CMOFORUM is an...
Week in Review: Enter the third certainty of life
Some interesting digital moves and outstanding additions to What’s Next are on Karamjit Singh’s mind this week. Via DNA
The best of the week: Drinking rum, watching TV and getting on Line
It is the very thick of summer, which is perhaps why one of our best performing stories of the week was about…booze. In case you...
New Study Probes the Priorities and Challenges Facing Digital Publishers
This week, our friends at Mixpo released their latest report, The State of Digital Advertising for Publishers. Through a combination of interviews and survey data,...
Is ad fraud the 21st century drug trade?
The Senators are concerned that ad fraud, which is estimated to be costing advertisers billions annually, could eventually lead companies to pass the costs of...
Digerati50: Making and losing a billion, at 37
DNA continues its weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. This week, we look...
Omnicom Q2: Fraud Slows Digital Growth, Fallout From ANA Report Looms
AdExchanger | Advertisers’ concerns around viewability and fraud are slowing down spend on digital advertising, said Daryl Simm, chairman and CEO of Omnicom Media Group...
Don’t call it retargeting: Why the name gets the tactic dead wrong
Written by Dom Satur, vp of sales engineering, Flashtalking. Let’s end the tyranny of the “RE” in retargeting. Those two letters suggest that retargeting occurs...
Pos Logistics’ digital transformation: You will not believe some of its issues
Pos Logistics has begun an extensive digital transformation exercise in the runup to a 2020 IPO, and you wouldn’t believe some of the issues CEO...
What’s Next: And what are hospitals doing about digital transformation?
Dr Mubbashir Iftikhar, head of digital transformation at KPJ Healthcare, is the latest business leader from a brick-and-mortar company to join the stellar cast of...
Outbrain signs multi-year partnership with Mediacorp
Outbrain has signed a two-year partnership with SingaporeMediacorp, one of Singapore’s largest media companies with the widest range of media platforms spanning digital, television, radio,...
