Recognitions for Y&R Guangzhou amid new account win
Y&R Guangzhou has been appointed as creative agency of record (AOR) for China Southern Airlines (CSAIR). The airline stated that the agency won the account...
Tagged: interactive
PHD Singapore retains Mount Faber’s media account
PHD Singapore has retained Mount Faber Leisure Group’s media business, following a competitive pitch. PHD Singapore has held the account since 2014 and the scope...
Smaato looks to eliminate mobile advertising waste
Smaato has expanded its mobile monetisation solutions for the demand side of the mobile advertising ecosystem. Launching today, the Smaato Demand Platform (SDX) empowers demand...
Data pick of the day: 1 in 3 interested in using drones
As Facebook finishes its first test of the Aquila internet drone, data from Global Web Index illustrates that one in three internet users globally are...
GroupM Taps John Montgomery For New Global Brand Safety Role
AdExchanger | WPP’s GroupM upended the industry’s mutual viewability standard back in 2014, when it promised to buy only 100% in-view ads for clients. Now...
Unprecedented MarTech M&A Values
Results International publish their AdTech and MarTech Barmometer every quarter. Q2 2016’s report reveals unprecedented M&A deal values greater than USD$500m (£381m). Furthermore, public market performance across...
The Digital Agency Model Is In Flux, But That Doesn’t Mean They’re Not Needed
AdExchanger | If a brand is able to handle its own growth hacking, user acquisition, audience creation, tracking, measurement and testing, then fair enough –...
A+E Networks’ FYI taps PureWow for food video
TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. That’s led to investments...
Radio Companies Collaborate On Audience Measurement Solution
AdExchanger | Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app...
Week in Review: A trend emerges with bricks-and-clicks model
An old-school property CEO embraces clicks to enhance his brick-and-mortar business, which has Karamjit Singh wondering if this is the start of a hybrid model...
LKQD Opens Flash-HTML5 Fusion Video Ad Technology to All Premium Publishers
Company Extends Ad Platform Offering with Hybrid Video Solution Foothill Ranch, CA – Likqid Media, Inc. has announced that LKQD FUSION technology is now available...
Huh, Really? Accenture Claims Its Digital Services Unit Is Worth $9 Billion
AdExchanger | Accenture’s digital services group Accenture Interactive “never set out to disrupt the agency relationship,” said Bob Barr, its managing director and global B2B...
Data pick of the day: Instagram membership approaches 50%
Facebook-owned Instagram has been one of the biggest success stories in the social networking space in recent years. And the platform shows no signs of...
Materialise launches 3D printing R&D centre in Malaysia
Belgium-headquartered Materialise has launched a 3D printing Centre of Excellence in Malaysia that will do medical-focused R&D on digital light processing technology. Via DNA
ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group
Introduce Comprehensive Suite of Performance-Based Digital Solutions Including Mobile, Video and More AMSTERDAM, THE NETHERLANDS – ClickDealer and MobAir announced the formation of Global Digital...
Holidays 2016: ‘Tis the season of surprises
Holidays accompany big dreams. People hope to find the perfect gift, ship a picture-perfect card and get it all done early. But it’s a season...
