Interesting study about targeted and intrusive ads
According to a recent academic study, big targeted ads online are actually no more effective than run of the mill banner ads. Combining the effectiveness...
Tagged: interactive
The toughest challenge for marketers…
In a recent marketing and media survey by Datran Media marketers was asked to address their toughest challenges in this increasingly difficult economy. Survey results showed a...
Publishers are going into ad production…
Magazine and newspaper publishers hate it when websites undercut their prices online, but it looks like they have a different opinon when it comes to...
Engaging LG website
One of my colleagues sent me this link today: www.joy-lggm730.com/sg – it’s the local website LG uses to promote their gm730 handset here in Singapore. The...
Online audience profile targeting
For many years we have only had cookie-based tracking data to rely on when trying to determine a general profile of the users browsing the...
Brazilian Social Media Guru Tells You What To Do!
Today I browsed Adverblog and couldn’t help clicking on the Brazilian agency Gringo newest invention: The self-promotion site called “Campanha Instantanea” (Instant Campaign), mocking at the...
Blogging For Money + More Augmented Reality
Paid blogging ground rules Online media may soon be forced to comply with disclosure rules under the Federal Trade Commission’s truth-in-advertising guidelines. As a NY...
35 + 1 Cool Augmented Reality Examples
Just saw this great blog post over at Bannerblog: If it wasn’t for Twitter and social media as a whole grabbing all the headlines Augmented...
Razorfish measures the social media value
Razorfish (one of the world’s largest interactive agencies) filed for a patent back in December for how to measure social influence. Today social media apps...
IAB Singapore launches to boost digital in SE Asia
It finally happened – Singapore gets its own interactive organisation (like FDIM in Denmark) – IAB Singapore. IAB Singapore is to be established in the...
Search revolution(?) and Pert Plus campaign
To take all of the world’s data and make it immediately computable: an incredibly bold and ambitious goal for a software program. But this is...
Ads more effective after 6pm + Bannerflow
Saw this new resarch from IAB (Internet Advertising Bureau) the other day – The research by the suggests that online consumers are more receptive to digital...
More on social media and free coffee :-)
Springwise send out their weekly newsletter, two things in there got my attention, so thought I would share: Users choose ads for their social web...
More ad networks or less?
Just finished reading Razorfish digital outlook report for 2009. (Razorfish is a US interactive ad agency). While surfing the internet this morning, I found this blog post that...
Age and gender targeted outdoor ads
Yahoo Japan Corp. will begin distributing targeted content via electronic billboards in train stations and other facilities, based on who is walking past. The company...
Augmented Reality
Just talked to one of my collegaues, who are working on a digital project using augmented reality (AR). So surfed the Internet for some more info on...
