Mindshare Singapore wins Revlon’s integrated media biz
Mindshare has won the Revlon Singapore media account after a closed pitch. Revlon’s global brand portfolio includes Revlon color cosmetics, Almay color cosmetics, SinfulColors color...
Tagged: interactive
Content that clicks: Share-worthy, simple, disruptive
With advancements in technology, advertisers and brands are under constant pressure to innovate not only in terms of advertising strategies but also on content. Brands...
Localise & personalise news: BBC’s James Montgomery
The digital age has seen consumers move from traditional forms of print and television to consuming content on the web, primarily mobile web. Media publishers across the globe have...
Simplify, not complicate digital mktg, says Unilever’s Rahul Welde
It is widely agreed that marketing strategies need not alter the basic of advertising quoted in the textbooks but their approach has to be tweaked...
Ad Spend Is In Flux As Advertisers Reshuffle Budgets For Digital
Is traditional advertising dying in the US? Not for midsize advertisers, according to research from Kantar Media. However, while smaller and midsize advertisers are spending...
SXSW 2015: What’s Topped Twitter Out of Texas So Far?
With most of SXSW 2015 now in the rear view mirror (but don’t worry, there’s still much, much more to come), it’s at least now...
Singapore IT bootcamp for seniors and their grandkids
More than 420 seniors are riding the digital wave at the Intergenerational IT Bootcamp in Singapore. The six-day bootcamp kicked off on March 16 at...
5 big changes in Asia’s ad market in 2015
This will be another year where technology continues to reshape the ad industry. Programmatic-powered ad campaigns will drive further efficiencies for agencies, brands and publishers....
Go online or go home!
Just the other day, I was speaking at an event and someone asked me, “Are deal sites really working because we hear of only a...
The AUG Agency eyes $15M in PE funding; charts listing plan by FY16
The AUG Agency (TAA) is in talks for a large round of private equity funding and is targeting to go public through reverse takeover (RTO)...
Defining the Programmatic Native Rulebook & Avoiding the Pitfalls of Over-Regulation
Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that a line must be drawn...
#sowhoknew: Missed SXSW? Read the 2-min ‘skinny’ right here…
Didn’t make it to Austin TX for SXSW ‘15? Want to know what went on across the 800+ sessions? Take a 2-minute timeout to read...
Q&A: Hulu’s Peter Naylor on Selling Stephen King (and the NewFronts)
Last year around this time, seasoned ad sales exec Peter Naylor was heading into the annual Digital Content NewFronts with a new gig. He had...
Shopper Data Juggernaut Nielsen Catalina Migrates To Mobile
As it nears its fifth birthday, Nielsen Catalina Solutions (NCS), a joint venture between Nielsen and Catalina Marketing, is making moves to marry shopper marketing...
Facebook’s Milk And Honey Days Are Numbered As People-Based Marketing Leaves Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Frankenmetrics Lives! Television Networks Confront Digital Upheaval
In 2008, NBC Universal released a system called TAMI – the Total Audience Measurement Index. Despite the promise of its name, it did not revolutionize...
