Cross-Device And The Bottom Line
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: interactive
Publisher Competition; L’Oréal Ready For Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. For Publishers, It’s Scale Fast Or Own Your Niche Mid-size publishers are being forced...
Demand for B2B audience data rises by 94% in APAC: Eyeota
Eyeota, a player in local audience data, observed a sharp rise of 94 per cent in B2B audience data being purchased in Asia-Pacific during Q4...
Card-linked marketing, explained
We live in a pretty cashless world. Most of us use our credit or debit cards to pay for a majority of our purchases. If...
The Programmatic Pathway: Looking to the Past to Predict the Future
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first...
OTAs vs. hoteliers in India: Working with the frienemy
Travel and hospitality industry can be attributed as one of the fastest growing businesses in the Indian economic ecosystem. With advancements in technology and digital...
Decoding digital tech in Indian hospitality
Digital has emerged as an integral part of all businesses in India and in the hospitality industry, digital does not constitute the core activities of...
Navigating Programmatic TV Terrain, Trading Desk Style
Although programmatic TV executions are far from “real-time,” agencies and some of the digital DSPs have made headway as suppliers open up greater access to...
How Casper is upending an industry, one mattress at a time
Subscribe: iTunes | RSS | The mattress industry generates $13.5 billion in sales annually but one start-up thinks it’s in dire need of innovation. Two-year-old...
ITC Hotels bags ‘Marketer of the Year’ award at IDHA 2015
ITC Hotels has walked away with top honours at the Indian Digital Hospitality Awards 2015, in its debut year. In addition to the coveted ‘Marketer...
Online Radio Consumption Surges, But Ad Measurement And Buying Processes Need To Improve
With digital audio consumption on the rise, advertiser expectations about targeting and buying advertisements are also growing fast. These concerns surfaced Thursday during Mediaocean’s “Radio...
OpenX Introduces Consumer Grade User Experience to Forecasting
New suite of tools is a simple three-step process that adds insight into revenue projections and streamlines workflow processes for publishers LOS ANGELES & NEW...
GershonMedia Launches Programmatic Practice
The digital media advisory firm will expand to offer programmatic advertising consulting NEW YORK – GershonMedia, a leading digital media consultancy, announced today the launch...
Do away with “digital departments”, says PepsiCo’s Shiv ShivaKumar
In the digital world, a lot more is happening in the East even if the West is home to many technology brands. The East lives...
Marketing lessons in the Philippines from Unilever, McDonald’s
One of the fastest growing markets in the region, the Philippines, is attracting all the right remarks –excellent market, upside in market development, consumer growth...
Lee Kuan Yew passes away; world mourns on Twitter
Lee Kuan Yew, the founding father of modern Singapore, passed away today. Singaporeans and the world leaders took to Twitter to share their condolences, while...
