Publishers: Grab control of your data
Lauren Pedersen is vice president of global marketing for Cxense When it leaked last month, The New York Times Innovation Report highlighting the paper’s woes...
Tagged: interaction
#sowhoknew: “I just put my clothes back on”
After the CannesYe highlight yesterday, today’s sessions by comparison could have been a damp squib. But with the Jared Leto, Jeffrey Katzenberg and Ralph Fiennes...
#sowhoknew: CannesYe West
As expected, on day three of the Cannes Lions the irrepressible Kanye (CannesYe ?) West stole the show. In truth it was a sprawling, often...
Ad Tech And Fraud: Lessons From Email Spam
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Telco Deep Dive: Interesting times ahead for broadband
On May 26, Digital News Asia (DNA) released its first Deep Dive report, which looked at the telecommunications space in Malaysia. In this article, Goh...
Why AOL Bought Convertro And PrecisionDemand
Following its glitzy, star-studded digital NewFront in April, AOL got down to business. It closed in on marketing attribution vendor Convertro the same day Google...
Transparency: The Display Advertising Buzzword We Only Think We Want
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Gooooooooooooal!!!
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Telco Deep Dive: The hidden costs of app use
On May 26, Digital News Asia (DNA) released its first Deep Dive report, which looked at the telecommunications space in Malaysia. In this article, Edwin...
With ‘Kun’, IDP takes kids marketing a notch up in Vietnam
To launch a children’s ready-to-drink dairy brand, IDP, with its agency JWT Vietnam, has created an animation based franchise that includes an ongoing epic story,...
The Cautious Courtship Of Programmatic And Linear TV
Procter & Gamble’s reported push to automate 70-75% of digital ad buys by year’s end underscores the convergence of TV, CPG marketing and programmatic media....
Telco Deep Dive: LTE’s elusive business model
On May 26, Digital News Asia (DNA) released its first Deep Dive report, which looked at the telecommunications space in Malaysia. In this article, Edwin...
8 bn will watch FIFA World Cup: An insight into global audiences
IPG Mediabrands’ sports analysis division, Futures Sports & Entertainment has put together a summary of FIFA World Cup 2014 global TV audience predictions. An econometric...
The emotional push for Unilever’s Comfort
Taking a cause or a human relationship that connects has been big with Unilever brands. The idea can be seen once again in a new...
First Philippine Holdings articulates identity to shareholders
First Philippine Holdings Corporation (FPH) has embarked on a corporate campaign that defines the holding company to its various stakeholders – local and foreign investors,...
Programmatic And Digital Out-Of-Home: Great Potential, But Many Questions
WPP-owned Kinetic Worldwide accounts for the planning and buying of more than 40% of all digital out-of-home media (DOOH) around the globe. The UK-based company contracts...
