Data pick of the day: Ad blocking is here to stay
This year’s biggest debate had been on ad blocking, despite the fact that GlobalWebIndex’s data shows that it is still just 28 per cent of...
Tagged: interaction
Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles
Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by...
The Consumer POV On Cross-Device Tracking: ‘No, Thanks’
AdExchanger | When it comes to cross-device, consumers and ad tech vendors speak very different languages. Consumers use words like “non-court ordered surveillance” and “insidious...
sovrn Joins Integral Ad Science Certified Viewability Partner Program
BOULDER, Colo. – sovrn announced it has gained membership to Integral Ad Science’s Certified Viewability Partner Program. Integral is the leader in quantifying digital media...
For Publishers, Pennies Don’t Build Empires
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president...
Alibaba names Head of Global Intellectual Property Enforcement
Alibaba Group Holding Limited has appointed Matthew Bassiur as Vice President, Head of Global Intellectual Property Enforcement, effective January 2016. In this new role, Mr Bassiur will...
Criteo founder JB Rudelle named Executive Chairman
Criteo S.A. has named JB Rudelle, its founder, Chairman and CEO as the Executive Chairman and Eric Eichmann, currently President and COO, will be promoted as the...
GroupM Acquires The Exchange Lab To Combat Digital Buying Fragmentation
AdExchanger | GroupM’s purchase of The Exchange Lab, a provider of marketing services and technology that connects multiple DSPs, comes at a time when agencies...
GroupM’s big programmatic move; acquires The Exchange Lab
GroupM has taken a big step in enhancing its programmatic offer. The WPP media investment company has acquired programmatic marketing solutions company The Exchange Lab....
Changes for Digital Marketing: Signal Report Makes Predictions for 2016
“In 2016, advertisers will look for improved people-based advertising options to reach addressable audiences. Key requirements of these solutions will include the ability to target...
‘Adoption, Implementation & Experimentation’, Interview With Ulrich Hegge, AppNexus
Despite a large online population, a broad range of providers of advertising and marketing solutions, as well as a strong publishing landscape, the German market has...
Do DMPs Make The Ideal Header Bidding Partner For Publishers?
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran, CEO...
A New Brand-Agency Model Emerges In The Age of Programmatic
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Brands are failing at personalised marketing: Study
About 61 per cent of consumers are less likely to make future purchases following less-than-satisfactory personalised experiences, according to a study conducted by Forrester Consulting...
Q3 2015 Digital Ad Revenues Climb to $15 Billion, Marking All-Time Quarterly High
IAB Internet Advertising Revenue Report Shows 23% Increase Year-over-Year NEW YORK – U.S. internet advertising revenues hit $15 billion in the third quarter of 2015,...
Maurice Levy lets you ‘skip’ his holiday greeting this year
Continuing with his tradition of Christmas greetings, Maurice Levy, Publicis Groupe CEO, has come out with his latest greeting #TheSkippableWishes. Since the ad blocking debate marked...
