Comedy Central Renews Four Snapchat Discover Series, Adds Nine More
Comedy Central said Wednesday it will be expanding its video programming lineup on Snapchat Discover. The network’s move comes as TV gears up for the...
Tagged: interaction
Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting....
Dentsu Aegis Network acquires Darwin Marketing in China
Dentsu Aegis Network has acquired China based digital performance agency Darwin Marketing Limited (Darwin). Post-acquisition Darwin will be integrated with iProspect, doubling headcount and adding significant...
How to make your header-bidding container solution work for you
by Tim sheets, Senior Director of Monetization, OpenX Header-bidding is among the most novel mechanisms to allow for the integration of programmatic demand into a...
Pandora Replaces CEO Brian McAndrews
AdExchanger | Brian McAndrews is out as CEO and president of Pandora, where he served since 2013. He has been replaced by company founder Tim...
IAB Distills Most Successful Tactics for Improving Ad Viewability in New Primer for Publishers
Details Methods Deployed by a Range of Digital Publishers NEW YORK – The Interactive Advertising Bureau (IAB) has issued the first Primer for Publishers on...
Macy’s Talks Shop On Its Location Data Strategy
AdExchanger | Macy’s is getting experimental with location data. “Location data can help us move from cross-device to omnichannel,” said Kimberly Yarnell, VP of digital...
Publishers See Rising Premium On Mobile Advertising
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Phil Barrett, senior...
Facebook appoints new Head of Indonesia
Facebook has appointed Sri (Wido) Widowati as Head of Indonesia. She will lead Facebook’s business efforts in Indonesia, providing counsel and support to local and...
3 of the Top 10 Branded Videos on YouTube and Facebook Belong to Samsung
Samsung really is committed to digital video advertising. The latest Viral Video Chart, ranking the most-viewed brand videos outside movies or video games for the...
Lotame Audience Optimizer Extends DMP Audiences Into Prospecting
AdExchanger | Lotame released a tool on Monday called Audience Optimizer, an add-on to its data management platform (DMP) that uses lookalike modeling to help...
YuMe and Ipsos Launch Research Exploring Levels of Conviction Related to Purchase Intent, Engagement and Ad Performance
Study Finds Interactive Ad Units Enhance the Ability to Convey Information and Generate Higher Brand Metrics LOS ANGELES – Interactive ad features significantly increase attention,...
New York Times Still Tweaking Homepage Aggregation Strategy
In September 2014, The New York Times set out to create, in the words of newsroom strategy editor Tyson Evans, “the smartest Twitter feed you’ve...
March Madness teams are streaming live on Facebook
March Madness is here and it’s live on Facebook. Eighteen of the 64 teams competing in this year’s men’s college basketball tournament broadcast on Facebook Live this...
GfK MRI Partners with DMPs to Make Political Ad Targeting More Effective
Launches 23 digital targets that combine voter registration data with attitudinal insights NEW YORK – As part of its growing presence in the digital marketplace,...
Ad Tech Must Cure Its Metric Vertigo
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
