Half of China’s Ad Spending Will Go Toward the Internet This Year, GroupM Says
A report from GroupM shows just how fast China’s advertisers are moving their budgets into the digital space. Five years ago, the internet accounted for...
Tagged: interaction
JWT’s CEO Martinez resigns over lawsuit; Tamara Ingram named successor
Tamara Ingram, currently Chief Client Team Officer at WPP, has been appointed Chief Executive Officer of J. Walter Thompson Company, replacing Gustavo Martinez, with immediate...
WFA changes global leadership team; new VP for APAC
Members of the World Federation of Advertisers (WFA) have appointed new members to the global leadership team, naming Sameer Desai, Head of Consumer Healthcare, Asia,...
Madhulika Sikka Leaves Mic After Brief Stint as Executive Editor
Madhulika Sikka, the former NPR News executive editor who joined the digital media startup Mic in September 2015, has left the company, a spokeswoman confirmed...
Brands Need To Focus On The Customer Journey, Not The Destination
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
IAB Promotes Chris Glushko to Vice President of Marketing
New Role Builds On Glushko’s Wide-Ranging Experience in Digital Media & Marketing NEW YORK – The Interactive Advertising Bureau (IAB) announced the promotion of Chris...
How to avoid your Kodak moment
You had two leading shipyards in Rotterdam back in the golden age of Dutch shipbuilding. They were located near each other, only separated by a...
Ooredoo encourages fans to #StandForGood
Following on Ooredoo’s ‘Simply Do Wonders’ advertising campaign with Lionel Messi, the company launched ‘Together We Do Wonders’, a sequel to the award-winning campaign, which...
Mark Thompson at SXSW: Why The New York Times Bought HelloSociety
When it comes to acquisitions, The New York Times is “extremely choosy,” CEO Mark Thompson said. As evidence, he noted that the company’s purchase of...
‘Trying not to go to war’: Forbes and Adblock Plus spar over ad blocking
It didn’t quite come to blows, but there was plenty of conflict when Dish and Forbes took the stage with leading ad blocking software maker, Adblock Plus. They were...
The Coming Inventory Supply Crunch
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Merchants need to improve the mobile shopping experience
Many sectors are under-performing and have a long way to go to in delivering the optimum consumer experience. Mobile has become central to the consumers’...
Cookie Monster: Verizon Will Fork Over $1.35 Million to Pay ‘Supercookie’ Tracking Fine
“Verizon will pay a $1.35 million fine over its use of ‘supercookie’ technology that the government said followed phone customers on the Internet without their...
#SoWhoKnew: Just (Don’t) Do It… are Maria Sharapova’s sponsors too quick to ditch her?
Tennis superstar Sharapova has flunked a drugs test and been suspended from the sport. That’s astounding in itself but the alacrity with which key sponsors such as Nike,...
Cherish the moments that matter the most, says NETS Singapore
NETS Singapore has launched a new campaign with KRDS urging people to cherish the moments that matter the most. The concept behind the campaign highlights...
Hear From Andy Cohen, Ev Williams, Jill Cress and More at the Ad Age Digital Conference
How are the best brands and smartest marketers coping with the seismic, digitally-driven changes rocking advertising? How are industry innovators realigning to meet consumers where...
