Online ads need to be viewable for 14 secs to be seen: Report
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study...
Tagged: interaction
Lemon Square gets a cookie talking to target Filipinos, goes viral
In a bid to stand out in a sea of cookie brands in the Philippines, Lemon Square decided to maximise the digital space to launch its...
IDG TechNetwork Named Most Innovative Publisher by The Drum
World’s Largest Tech Media Company Recognized for Market-Leading Digital Advertising Solutions NEW YORK – IDG TechNetwork was named Most Innovative Publisher at The Drum’s Digital...
How The Athlete’s Foot used programmatic TV buying to increase sales
The Athlete’s Foot wanted to raise awareness and sales for the Asics Nimbus shoe model during a three-week exclusive selling window. The target audience was...
Barclays’ Elinor Bateman to lead WFA’s new Insight forum
Elinor Bateman has been named as the first-ever chair of the World Federation of Advertisers’ INSIGHT FORUM, ahead of two meetings in London. Ms Bateman,...
Dentsu elevates Ruth Stubbs to iProspect’s Global President
Dentsu Aegis Network has promoted Ruth Stubbs to Global President of iProspect, effective immediately, joining the global Brand Board and assuming responsibility for the iProspect network...
Ad Tech: Stop Calling It An Apocalypse
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
How Refinery29 is expanding in Europe
Many U.S. digital publishers are expanding abroad, often relying on local partnerships. But Refinery29 is relying on local teams to create content for national audiences...
APAC consumers less satisfied with mobile purchases: IAB report
While mobile browsing and purchasing has boomed across the globe, APAC leads the way for frequent mobile purchases. Globally, nearly a quarter of mobile users make...
Budweiser India picks GolinOpinion for PR mandate
Budweiser, the global beer brand from Anheuser-Busch InBev, has appointed GolinOpinion to handle its India PR mandate. GolinOpinion, is the PR division of the MullenLowe Lintas...
Bloomberg Media to provide news on Japan’s LINE
Bloomberg Media has launched an official account on LINE, providing daily news content on one of Japan’s largest messenger platforms. It will include a selection...
Leave No Stone Unturned When Searching For The Right Audience Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
#sowhoknew: Living with Amazon’s Alexa
Amazon launched their new voice activated home assistant Alexa unit called Echo in the UK today and I have got my grubby mitts on one....
Here’s What’s Behind Acxiom’s Growth and Increased Investor Interest
When data giant Acxiom scooped up data onboarding company LiveRamp in 2014, it felt like the pieces were finally falling together for Acxiom CEO Scott...
Are Your Ad Operations Too Complex, yet Not Sophisticated Enough?
Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift...
War for Talent Greater Challenge than Ever Before: Q&A with Laura Probert, Xaxis
Sourcing and retaining good talent in the digital advertising industry is an ongoing challenge and an increasingly important business function. Businesses are expanding and diversifying...
