Standards Won’t Bust Ad Fraud
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: interaction
Opting Out Of Political Advertising: Not So Simple
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Gary Kibel, a partner...
How SEA SMBs can win with conversational commerce
Mobile has changed the way small business owners do business in Southeast Asia. It has evolved the way they market products to customers, the way...
Dentsu Aegis Network acquires Perfect Relations Group in India
Dentsu Aegis Network has acquired Perfect Relations Group, a public relation (PR) firm in India, to become a member of Dentsu Aegis Network India, retaining...
Where Will Facebook’s Ad Reinsertion Move Leave GroupM?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Data Possession – Not Just Ownership – Is Key To Improving Advertisers’ Results
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Watching People Eat Is Big in Korea; Now It’s Supposedly Coming to America
Twitch Interactive, the video-game streaming service Amazon acquired for almost $1 billion two years ago, hinted at what could be the next sensation in internet...
Adacus Goes Beyond DCO with Latest Release at DMEXCO
Adacus will be speaking on Sept. 15 at 1:30pm CEST. Come see Adacus at the Startup Village in Hall 6 COLOGNE, Germany – Adacus today announced...
Martech & One-to-One Marketing in Banking Is on a Slow Journey
Financial institutions are some of the most powerful businesses in the world. Technology is developing and their opportunity for on-to-one marketing is significant. However, are...
FCB Ulka, LIQVD ASIA appoint new NCDs in India
FCB Ulka and LIQVD ASIA have infused new thinking in their creative leadership. Mahendra Bhagat has been appointed to the position of National Creative Director...
Carat: Digital Grows, But TV Sees A Resurgence
AdExchanger | The digital takeover of global ad spend ain’t here yet, according to Carat’s global ad forecast. “Not to discount digital by any stretch...
Trolli Partners with AdTheorent and Celtra to Deliver High-Impact, Brand Consistent Digital Advertising Campaign for Sour Brite Brand
Campaign delivers on Promise of “Cross-Screen” Through AdTheorent’s Cross- Environment Map and Celtra’s Universal Expandable Flex Format Ad Unit AdTheorent, Inc., a technology company whose data-driven...
Omni.Digital: ‘Amazon Is Taking Over Retail’ (But That’s Not The End Of The Story)
AdExchanger | Every retailer that isn’t Amazon is thinking about how not to get crushed by Amazon. “Amazon is taking over retail,” said Oliver Chen,...
Dell and EMC merger complete
Dell Technologies has completed the acquisition of EMC Corporation, creating a family of businesses that provides the infrastructure for organisations to build their digital future,...
SessionM Raises $35M To Help Merge Marketing Automation With Mobile And Digital Media
AdExchanger | Marketing platform SessionM raised $35 million in a strategic growth round led by new investor General Atlantic, with support from fellow newcomer Salesforce...
The EU Ramps Up Regulatory Action As Pubs And Advertisers Lose Ground
AdExchanger | In the past two weeks, the European Union has further expanded the scope of its regulatory powers and revealed more zealous plans to...
