Sprint Turns to Digital Campaign to Make Case to Small Businesses
With the big competitors like Time Warner and Verizon vying for the national attention of small businesses through TV spots, Sprint opted to reach potential...
Tagged: interaction
In Defense Of The GRP
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The Not-So-Secret Agent’s Dilemma
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
How Is The China Luxury Market’s Slowdown Affecting Digital Ads?
Programmatic buying is becoming increasingly important to the China advertising industry. But in recent weeks, executives, including Publicis’ Maurice Levy, have shared how a dip...
Zoom Out: Go Beyond Hyper-Local
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digerati50: A man of two worlds
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are he Via DNA
Data pick of the day: 77% online users seek video clips
Video clips have been singled out as one of the most popular form of online content consumption for a while now. Many companies have pointed...
Data pick of the day: Younger TG drive internet TV
Online television has played a key role in the increase of consumers’ time spent online. As internet becomes a key source of entertainment, it appears...
Workflow Automation Is About To Get Interesting
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
IAB Updates Video Standards; Mixpo’s Lanctot On Ad Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Standardizing Ads The IAB is seeking comment on an update of its “Digital Video...
Another key step from Havas Media in ANZ; strategic alliance with Lassoo
Havas Media Group has formed a strategic alliance with Kiwi agency Lassoo Media. The alliance is reached not only with the objective of allowing Havas...
Maxifier expands into buy-side optimisation with Admax Trade
Following its recent integration with AppNexus, a real-time advertising technology provider, Maxifier has launched a buy-side optimisation platform, Admax Trade. The new platform allows media...
Digital agency Bullseye expands in Jakarta, two new appointments
Digital agency Bullseye has made two recent senior hires in Jakarta as part of its growing team and foothold in Indonesia.
Media Prima and Senheng in e-paper/ gadget distribution deal
Media Prima Digital, the digital arm of media giant Media Prima Berhad, has signed a Memorandum of Understanding (MoU) with Senheng Electric (KL) Sdn Bhd,...
IP still very much relevant in digital age, but …
Intellectual property (IP) is still relevant in today’s digital era, and is something everyone should consider: These were among key messages highlighted at a roundtable...
Data pick of the day: Tablet fastest growing second screen
Second screen — for some, the reference is to the use of a device – mobile, tablet or smartphone – for an enhanced viewing experience...
