Digital publishers chase video with mixed results…
Digital publishers chase video with mixed results buff.ly/1kGE6xP
Tagged: interaction
Julian Assange at SXSW: ‘People Are Products Sold to Advertisers’
WikiLeaks founder Julian Assange took the stage at SXSW Interactive on Saturday — via Skype, at least, where his name showed up as “Bruce Willis”...
Comcast-FreeWheel Deal Underscores Collision Of TV, Digital Video Interests
Comcast’s acquisition Thursday of video ad serving platform FreeWheel generated numerous questions, the most common being: What does this mean for the future of Pay...
OpenX Appoints Digital Media Veteran Tom Fuelling as Chief Financial Officer
Former Hulu CFO Brings More Than 25 Years of M&A and IPO Experience; Appointment Comes During OpenX’s Rapid Global Growth LOS ANGELES – OpenX Technologies,...
AdMonsters Meetup – SF
Event Type: Technical Forum Geographic area: US/North America Tuesday, March 25, 2014 Sub Headline: Drink, Mingle and Talk Cross-Channel Event promo: AdMonsters partners up with...
As Digital Call Tracking Spikes, Telmetrics Looks Ahead
Call-measurement company Telmetrics says it’s seeing digital call tracking jump among its customer base of agencies, publishers and brands. The company’s core business focuses on...
MMW in Austin for SXSW
Everything is bigger in Texas, including Mobile Marketing Watch’s coverage of this year’s SXSW. If you’re not familiar, South by Southwest (SXSW) is a set...
Fraud Is Easy; Triton Digital Gets Accreditation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Easy Fraud Fraud is a problem, but just how easy is it for someone...
Weather Company Previews Digital Redesign, More Reality TV at ‘Allfront’ Event
Celebrity meteorologists Sam Champion and Jim Cantore took the stage in front of a few hundred advertising executives in New York today, pitching a new...
iSocket Launches iFA (iSocket For Advertisers)
Removes Time, Cost and Pain for Buyers and Sellers of Guaranteed Inventory San Francisco – iSocket, the leader in programmatic direct and sales automation, today...
Olympics yogurt spat gave Chobani $70 mil. free media
Greek yogurt wasn’t even a thing in the U.S. a few years ago, but today you can’t walk through a grocery store’s dairy section without...
OPS V
Event Type: OPS Geographic area: US/North America Tuesday, June 10, 2014 Sub Headline: How Digital Marketing Works Event promo: OPS is a unique opportunity to...
Video Platform Zefr Talks $30 Million Raise, YouTube Development Futures
You could say digital entrepreneurship runs in the family. Zach James cofounded Movieclips.com in 2009 before embarking on his latest venture into video with Zefr,...
The Innovation Paradox
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
eXelate Expands in Israel, Following Year of Company Milestones Including 50% Growth
Recently Named to Deloitte Technology’s Fast 500 and Forbes Most Promising Companies, Company Plans to Grow Israel Team by 30 Percent in 2014 TEL AVIV,...
Measure The Speed Of Your Data
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
