AdVerification Score By S4M Launched To Tackle This Shortfall, Introducing A New Era For Mobile Ad Market New York – S4M (Solutions for Mobile), a...
Instant-Play™ HD Mobile In-App Video Inventory Now Integrated for Viewable Measurement by Moat SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built...
The TV industry must focus on the unification of two distinct content business models – broadcast and unicast – to capture the shifting ad dollar,...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Shuts Down PLYMedia MediaMath appears to have cancelled buying privileges for...
originally published on LinkedIn Pulse For anyone of us who has been in Ad Operations or Ad Tech, whether on Buys side or Sell side,...
Programmatic introduces transparency and control to the complicated online ad market. It gives buyers visibility over what they’re buying, helping to ensure ads appear in...
Independent study uncovers that although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data...
Digital advertising, despite the massive industry built to streamline it, is still plagued by inefficiency and fragmentation. Programmatic selling may mean automation in theory, but...
Indosat, member of Ooredoo Group, and Smaato launched the Indonesia Mobile Exchange (IMX) in Indonesia. IMX, a joint venture between the two companies, is the...
Genesis Media is the latest to dish up video ad impressions guaranteed on viewability, the company revealed Tuesday. Genesis Media’s new cost-per-viewable-impression, enabled through a...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Advertisers only want to pay for viewable impressions. But publishers feel they should have the right to charge more for that type of inventory, said...
Each spring at the upfronts, TV buyers and sellers hammer out billions in marketing agreements. There are two parts to the upfronts: the lavish parties, with...
The McClatchy Company’s programmatic strategy didn’t look good when it played second to direct sales. CPMs were low and block lists barred big advertisers. With...
We live in a pretty cashless world. Most of us use our credit or debit cards to pay for a majority of our purchases. If...
Indosat, member of Ooredoo Group, and Smaato have partnered to launch a joint venture Indonesia Mobile Exchange (IMX). Indosat’s existing mobile advertising offering, i-klan, which...
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