Canada Goose Wants Shoppers to Know It’s More Than Just Parkas
The brand plans to market the film, which links together a series of Mr. Zahab’s photographs, through social media channels. The new effort is the...
Tagged: impressions
Philly.com Adds Header Bidding To Move Programmatic Up The Stack
AdExchanger | Among all the pros and cons of adding header bidding, one challenge is often not addressed: getting buy-in from senior sales leadership. The...
New data reveals impact of Google’s right-hand ad changes
According to Larry Kim, founder and CTO of WordStream, there certainly hasn’t been an “Adpocalypse.” He looked at data for more than 2,000 of his company’s...
Data use by publishers triples revenue in Q4 2015: Report
With the continuing shift towards mobile as the preferred device, data represents a powerful opportunity for publishers for monetising their apps. By 2020, about 90...
What can prevent ad fraud? We ask an ad tech CEO.
Tell us what your new appointment will be doing day-to-day. Our new appointment, the VP, Inventory Quality, will focus 100% of her time towards overseeing...
‘Trying not to go to war’: Forbes and Adblock Plus spar over ad blocking
It didn’t quite come to blows, but there was plenty of conflict when Dish and Forbes took the stage with leading ad blocking software maker, Adblock Plus. They were...
TubeMogul To Issue Automatic Refunds For ‘Nonhuman’ Video Traffic
AdExchanger | Video platform TubeMogul sees itself as a bastion for brand advertisers and, beginning in April, it’s putting its money where its mouth is....
Q4 Video Ad Industry Report: With Rise in Video Convergence, Marketers Leveraging TV Schedules to Plan Complementing Digital Buys
New York – Videology – a leading software provider for converged TV and video advertising – today released findings that show marketers are leveraging their TV advertising...
Mobile impressions doubled in a year in Vietnam: Report
While desktop pre-roll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share according to a new...
Mobile impressions double in a year in Vietnam: Report
While desktop pre-roll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share according to a new...
MaxPoint Confirms Location-Targeted Advertising Accounted for 85 Percent of Clients’ Holiday Mobile Ad Spend
While mobile advertising accounted for 57.7 percent of all digital ad impressions served by digital advertising firm MaxPoint during the holiday season (from November 26...
BlackBerry becomes relevant again with Priv
BlackBerry Ltd, the struggling Canadian handset maker that once dominated the enterprise market has done what it arguably should have a long time ago: release...
A New Currency To Measure Audience Quality: qaCPM
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Adobe And Videology Tackle OTT Video Sales Hurdles
AdExchanger | If you’re a large brand and you want 10 million guaranteed impressions, you’re not going to find it in episodic TV – yet....
A Hybrid Approach Can Merge The Best Traits Of Programmatic And Direct Buys
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Laura Buchman,...
CPAX Adds Four Publishers, Runs 1 Billion Impressions A Month
AdExchanger | The Canadian publisher coalition CPAX officially added four new publishers (Metroland Media, Winnipeg Free Press, St. Joseph Media and Blue Ant Media) on...
