Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety
While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a direct and quantifiable impact on...
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Dentsu elevates Ruth Stubbs to iProspect’s Global President
Dentsu Aegis Network has promoted Ruth Stubbs to Global President of iProspect, effective immediately, joining the global Brand Board and assuming responsibility for the iProspect network...
10 top-notch marketing stats from this week
So without further ado… Nearly half of digital marketers in the UK feel overworked Research from Greenlight Digital has revealed how digital marketers in the...
News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports...
Pressing on with Programmatic at dmexco 2016
dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers...
#sowhoknew: Living with Amazon’s Alexa
Amazon launched their new voice activated home assistant Alexa unit called Echo in the UK today and I have got my grubby mitts on one....
FindDoc awards PR mandate to The Hoffman Agency
FindDoc, Hong Kong’s comprehensive professional healthcare platform, appointed The Hoffman Agency as its Agency of Record, following a competitive multi-agency pitch. This positioning is aimed...
Video Innovation Summit: Lifting the Lid on Mobile Video Marketing
Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging trend to the norm. Mobile...
All the digital news stories you missed this week
Facebook overestimated video view metric for two years The Wall Street Journal reports that Facebook has misreported the average time users spent watching videos for...
The Trade Desk IPO; Google Launch Messaging App
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new...
Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise?
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the...
Three strategies for mobile marketing success
Mobile is now the center of the consumer universe. While ‘mobile marketing’ still means mostly app marketing, your operational view of mobile should be that...
The Future of Measurement: Universal ID Adoption
The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail...
Quandary of an ad tech company: The last click issue
The ad tech industry thrives on market players that deliver transparent, professional, and above all, valuable solutions for advertisers. So it’s disappointing to see the...
AdBlock Plus Launches SSP; New Targeting Options for Snapchat
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AdBlock Plus goes SSP; Snapchat introduces new...
Technology, creatives & the new cool
I’ll be very frank with you – I’m not very good with words. I have always hated books with too many letters. And when writing...
