The New Reality for Augmented Reality in Mobile Marketing
Like many technological leaps before their “arrival,” augmented reality was once considered by most marketers to be gimmicky, not functional and engaging. But as advanced...
Tagged: google
10 interesting digital marketing statistics we’ve seen this week
Informed SEOs generally in favour of Enhanced Campaigns To get further insight about the perceived impact of Google’s new PPC model, Enhanced Campaigns, we asked...
UK mobile consumers love research,but are very likely to purchase
UK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is...
10 inspiring digital marketing campaigns from Coca-Cola
The Coca-Cola Happiness Machine Despite the rather naff name, this simple idea managed to attract a huge amount of online buzz for Coca-Cola. The Happiness...
Google Goes Glam With Moto X
Brian Wallace was beaming when he stepped into a Motorola conference room on June 17. The company’s VP-global brand and product marketing had just received...
The next step for Real-Time Advertising, Martin Kelly, CEO & Co-Founder, Infectious Media
It’s hard to believe that the first real time impressions were bought only a few years ago, disrupting a display market rife with inefficiencies that...
Home Depot continuing to increase its focus on mobile
American superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile...
A Tour of YouTube’s Los Angeles Studio
Bunkered beneath a cliff a couple miles north of Los Angeles International Airport sits arguably YouTube’s most important real estate: YouTube Space LA. Google broke...
Publicis Omnicom Isn’t About Helping Clients
Jenny Biggam is the founder of the7stars, an independent media agency based in the U.K. It used to be that advertising and media were all...
Eric Schmidt’s Venture Cash Funds Data Startup
Google Executive Chairman Eric Schmidt’s venture capital fund is part of a $3 million investment in a very young data startup. Israel-based Datorama just brought...
Best Practice Series: Strategic Online Reputation & Social Media Management
Overview Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and...
Best Practice Series: Managing Online & Social Media Reputation
Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and plays...
Six examples of brilliant marketing creative to enjoy with your coffee
Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with...
Study: The Best and Worst U.S. Mobile Banking Apps
Xtreme Labs shared with MMW today a new report on the best and worst mobile banking apps in the U.S. as rated by customers. Xtreme Labs analyzed customer reviews...
10 interesting digital marketing stats we’ve seen this week
Royal Baby news boom Experian Hitwise looked at the changes in online search patterns caused by the Royal Baby news on Monday. Their data shows...
WireColumn: Data Privacy – the Industry Still Has its Head in the Sand
Stuart Colman is Managing Director, EMEA at Maxifier. What an incredible decade it’s been for Big Data. Back in 2003, Tacoda (remember them?) was still...
