Facebook Turns In Big Quarter As Mobile Ads Drive Growth
The migration of Facebook’s user base to mobile devices has been seen as an existential threat to the social network, but its mobile ad revenue...
Tagged: google
How to Make Your Mobile Marketing Safe from Malpractice
As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests that these efforts are working....
Google Tries to Channel TV Again with Chromecast
Over the last decade, Google has extended its reach from desktop computers to smartphones and tablets. Yet despite years of trying with complex products like...
The New Gmail Turns Old Ads Into Spam Emails
Google announced a redesign of Gmail it late May that introduced a tabbed layout with categories like “primary,” “social” and “promotions.” Curiously absent was any...
Tap on the map? Maybe I was wrong about NFC
Nirvana Miles said here’s the nirvana. You walk down the street and see a bus shelter ad. The ad says ‘30% off handbags at [insert...
‘Agencies & Tech: Better Out Than In?’, by Will Margiloff, CEO, IgnitionOne
Holding companies and their agencies do a lot of things very well (which explains the enormous number of awards they give to each other every...
How AOL Lured Lord to Lead Networks Division
AOL — in the midst of a turnaround but still facing headwinds — likely isn’t the first place you’d expect one of the digital agency...
Google Still Suffering Ad Price Declines As Search Goes Mobile
Like most companies that derive their revenue from digital advertising, Google has been hurt by consumers’ migration to mobile. The search giant found little relief...
Digital Companies Seek Delicate Balance On Government Data Requests
Yahoo, Google and Microsoft are on a crusade to ensure the public knows they don’t succumb to every demand from the government for consumer data....
Infographic: The Death of SEO? Say It Isn’t So!
“Reports of my death have been greatly exaggerated” is a quote often attributed to Mark Twain. But if SEO could talk, it would probably say...
Consolidation And The Rise Of Ad Tech Fatigue
There are no obvious symptoms for this new ailment in the digital advertising space, but the effects of “ad tech fatigue” can be seen everywhere...
Digital marketing drives increase in Q2 ad budgets: report
This put it far above the other budget areas in the report, with PR achieving the second highest net increase with just +3.4%. Within the...
Back up bro! Does anyone really want smartphone NFC?
Tomorrow’s World: rubbing phones together When the iPhone 5 was released without NFC capability, last year, it was reported as noteworthy. This could’ve been Apple-launch...
Kantar: Android and iOS Gap Narrowing in the United States
While the Android mobile operating system held steady powering approximately 52 percent of all smartphones sold in the U.S. between March and May of 2013,...
Mozilla Vs IAB: The Unseemly Spat That Is Masquing A Looming Crisis For The Industry
We witnessed a “gloves off” interview from Randal Rothenberg, IAB CEO, over on Adexchanger this week. He took aim at the Mozilla organisation, arguing that...
Marketing Technology Consolidation: What Marketers Think Of Emergence Of Enterprise Stack
Salesforce has been on a M&A tear over the past 12-24 months in the enterprise marketing space. Having acquired Buddy Media for north of $700...
