Real-Time Media Buying is Just the Tip of the Programmatic Iceberg
Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe and emerging markets, DataXu, specifically...
Tagged: google
How Myntra expanded its app user base and tripled its ROI
Indian mcommerce platform Myntra was looking to expand its user base shortly before running one of its large sales this year. Background Before starting the...
Google expands AMP, as it presents a friendly face to publishers
Google, long feared by publishers, is now presenting itself as their best friend — at least in comparison to Facebook. Publishers have warmed to Google’s...
10 ways the Donald Trump presidency could affect tech and media
Here are the 10 ways Donald Trump’s presidency could impact tech and media… 1. A corporate tax reform boon President-elect Trump has promised to enact...
Twitter’s COO Exits, With CFO to Fill Role
Twitter Chief Operating Officer Adam Bain, who built the company’s business model, is leaving just as the company works to address slowing revenue growth. Chief...
Twitter’s COO Adam Bain steps down; Anthony Noto takes over the role
After completing six years at Twitter, Adam Bain, Chief Operating Officer, has decided to step down from the position. In a series of tweets, Mr...
Blue Array Launches Interstitial Penalty Check Tool
Blue Array Ltd, a leading SEO consultancy that specialises in large scale SEO, has announced it has developed its own Interstitial Penalty Check tool to...
Google’s new G-suite ad tells Indian designer Manish Malhotra’s story
The 120 Media Collective recently delivered Google Cloud’s new customer story for G Suite and the All Together Now campaign. The story features celebrity designer...
How MeetMe is growing its audience while growing its revenue
Tim DuBois, Director, Mobile Platform Partnerships, AppNexus Today’s marketplace is not short on social discovery apps, as a growing number of wedding announcements detail the...
Siri vs. Alexa vs. Cortana vs. Google Assistant: It’s Battle of the AI Systems
The machines are rising. They are planning our days, making our reservations, ordering our cars. We talk to Alexa, Siri, Cortana and Google like we...
How mobile-friendly is your site? Google asks SMEs
With more people searching on mobile phones than desktops, Google has launched a free online tool to help businesses measure their site’s performance on the mobile...
Sapient’s Prashant Mehta on how data can help in cutting costs
With evolving and accessible technologies, the benefit of data has now been leveraged by almost all retailers, therefore the competition now lies in the visualisation...
Adobe unveils AI-powered Sensei & Project Felix for Creative Cloud
At its creativity conference, MAX 2016, Adobe showcased the next-generation Creative Cloud innovations, including a new breed of applications in experience design, photography and 3D...
UPDATED: Twitter restructures regional leadership team as Parry quits
After the resignation of Rishi Jaitly, VP, Asia Pacific & Middle East North Africa, Parminder Singh (‘Parry’) has stepped down from his role as Managing...
Change is Necessary in Our Marketplace: Q&A with Tom Kershaw, Rubicon Project
Former director of product management for Google ads and commerce Tom Kershaw (pictured below), has recently been appointed chief product and engineering officer at Rubicon...
Twitter loses another senior exec as Parminder Singh quits
After the resignation of Rishi Jaitly, VP, Asia Pacific & Middle East North Africa, Parminder Singh (‘Parry’) has stepped down from his role as Managing...
