Google’s Mobile Search Index: A Wake-Up Call For Brands
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: google
The art of modern marketing
As Robert M. Prisig said in his book, Zen and the Art of Motorcycle Maintenance, “A motorcycle is, a system of concepts worked out in...
How 360i Became A Full-Service Media Agency
AdExchanger | Not all network agencies are beholden to their holding company trading desks. Dentsu-owned 360i, for one, “has never spent a dime with Amnet,”...
Social & video drive up growth in digital spends: MAGNA
The latest MAGNA report highlighted that digital media drove global ad sales to +5.6 per cent in 2016. Digital advertising sales (display, video, search, social)...
NBC News exec Nick Ascheim: Facebook has a ‘civic responsibility’ to act on fake news
Subscribe: iTunes | Stitcher | RSS The use of Facebook to spread propaganda, distortions and disinformation should serve as a wake-up call to the platform,...
Solving the Internet’s TMI (too much information) problem
As a society, we’re suffering from a bad case of TMI (too much information). So it’s time we look at our symptoms and help develop...
Digital ad sales to surpass TV in APAC by 2018: MAGNA report
Digital spend is the primary driver of advertising revenue growth in APAC. All incremental spend is coming from digital revenue growth; offline advertising revenues were...
Beacon Companies Pivot Toward Attribution As Acquirers Come A-Knocking
AdExchanger | Beacons started out as a solution in search of a problem. And now some beacon providers are companies in search of a home....
Econsultancy’s Certificate in Digital Marketing & Google AdWords Qualified Individual Certification **HRDF Claimable** – Malaysia
Course Details Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Malaysia catering to senior managers and...
Best of the week: Fake news in the spotlight
In case you missed it, here are a few of our better stories from the week now winding down. Breitbart’s Kellogg’s crusade Breitbart is asking...
Sintec Buys Operative; AppNexus IPO Already Under Way?
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: SintecMedia Acquires Operative Media; Impending AppNexus IPO?;...
Facebook Retires Atlas; INVIDI Acquired by AT&T, DISH & WPP
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook shutters Atlas; INVIDI changes ownership; Programmatic...
Havas Village Australia bags mandate for OFX & MyRepublic
The Havas Village has secured the services of two major new clients to its growing roster as its successful integrated model continues to deliver opportunities...
‘So, you want to start an adtech company? Easy.’ by Tom Henriksson, Partner, OpenOcean
It’s easy to start a tech company within the advertising industry. Finding people with the technical know-how and the industry knowledge to build some kind...
NYC: The Brave New World of Data, Connectivity & DOOH
Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC. However, writes Ben Putland (pictured below),...
Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor...
