Mobile Marketing Association: How Big is the Mobile Marketing Opportunity?
On Tuesday, The Mobile Marketing Association (MMA), kicked off its SM2 Innovation Summit with the release of a new report titled “How Big is the...
Tagged: google
The Move To Cross Screen IDs And Its Potential Fall Out
Facebook and Google are among the key industry stakeholders to flaunt their wares at arguably advertising’s biggest event this this week, and a consistent theme...
Google To Roll Out New Mobile Ad Formats And Conversation Tools
Google’s betting the industry needs a hand making ads workable across devices. On Monday, it unwrapped two mobile display formats and a handful of desktop...
The Weekly Digital Marketing Update @ Copenhagen INK (29-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Web 1.0 dinosaur Metafilter modernizes, slowly
MetaFilter calls to mind a bygone Internet age. Launched in 1999, the quaintly self-styled “community weblog” is a general-interest forum where its fiercely loyal users...
Columnist: Watch Out, Email Studebakers – Consolidation is Coming
Everyone can name the email service providers that get the lion’s share of media glare — firms like Google, AOL, Yahoo. But according to Dave...
‘We Believe Strongly That The Agency Is The Right Place For Programmatic Technology’
Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed...
Australia leads Spikes Digital shortlist; Japan, New Zealand follow
As Spikes Asia 2014 releases the first set of shortlists, Australia’s stellar performance was marked by 22 shortlisted entries out of a total of 77...
The Weekly Digital Marketing Update @ Copenhagen INK (24-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
AppNexus, WPP Ink Landmark Deal
AppNexus and Xaxis have announced a two-part deal that will see the ad tech firm acquire Open AdStream for an as yet publicly undisclosed fee,...
VML China gears up to acquire social media agency Teein
Soon after the announcement of its Mongolia operations, Y&R is gearing up to acquire Teein, one of China’s established social media agencies through its marketing...
European Google Exec Hints at Possible Changes After Recent Criticism
After coming under fire in Germany and elsewhere in Europe for its approach to privacy, Google seems ready to change the way it operates in...
In The New Wave Of Social Marketing M&A, Facebook PMDs Call The Shots
The participants in a new race to snap up social marketing technology companies aren’t the usual enterprise software suspects. In the latest wave of consolidation,...
Dentsu Buys Covario; Programmatic Models
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dentsu Buys Covario Dentsu Aegis Network has acquired search and content marketing agency Covario....
Amobee Unveils Mega Stack Ambitions With Adconion Direct & Kontera
Speaking at a press lunch in Singapore this week, Mark Strecker, Amobee, CEO, and Steve Hoffman, CFO, (and Amobee’s M&A guy) shared insights with ExchangeWire’s Wendy Hogan about...
9.8% increase in China ad spend despite slowdown in key sectors: GroupM
China’s steady economic growth has effectively provided support to the confidence of advertisers. GroupM projects measured media advertising spending in China this year will increase...
