Mother’s Recipe in India recharges brand with the digital fuel
Digital’s role for small and medium sized businesses (SMBs) in fast growth markets has become an important topic of deliberation for industry stakeholders. Digital, when...
Tagged: google
Yahoo Announces ‘Material’ Mobile Revenue In Earnings
Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1...
Agencies outline their biggest challenges (other than clients)
Agencies have plenty of problems on their hands. At the Digiday Agency Summit in Austin, Texas, this week, attendees from agencies across the country were...
What Advertisers Really Think About Transparency
The ad tech sector is arguably the hottest part of the marketing industry right now with the word ‘programmatic’ on almost every C-level marketer’s lips...
The Weekly Digital Marketing Update @ Copenhagen INK (19-10-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensiveoverview of the top digital marketing stories and breaking news from the past week. Enjoy! Asia Digital Marketing News...
The Weekly Digital Marketing Update @ Copenhagen INK (16-10-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
‘How Facebook’s Atlas Has Opened A New Front With Google’
With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s Atlas, which promises cookieless targetting...
Punitha Arumugam quits as Director-Agency Business at Google India
Punitha Arumugam has quit as Director of Agency Business at Google India after sharing a over two-year stint with the technology giant. “Google has been...
Telcos, tech players speak relevance to up internet demand in India
The recently concluded Internet.org summit in India brought out important areas of focus for internet connectivity in the country. Internet.org, an initiative by seven technology companies...
Facebook Poses Further Threat To Google With Full FAN Roll Out
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its Audience Network (FAN) tool, which...
The Weekly Digital Marketing Update @ Copenhagen INK (07-10-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
The price of entry for programmatic
The automation of digital media buying has been on the rise for a number of years now and the benefits of programmatic and RTB (real...
Google’s DMP Lockdown; Facebook Dabbles In Health
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Lockdown Google has been on a road tour of sorts with data-management providers,...
Engagement, conversion are top content mktg initiatives for B2B players
B2B (business to business) marketers are creating more content and using various tactics to promote and distribute content to their respective audiences. This specific section...
Microsoft Underlines its ‘Cross Screen’ Credentials & ‘Unique’ Pitch
Facebook and Google reign supreme for cross screen advertising, but desktop behemoth Microsoft contends the battle for ad dollars in a ‘mobile-first’ world is far...
Mondelēz Hopes To Enhance Video Expertise With Google Deal
CPG giant Mondelēz International, which made waves in the ad industry earlier this year by owning its deal with video demand-side platform TubeMogul, has entered...
