iProspect’s Global President: If You Can’t Deliver Art, Your Science Doesn’t Matter
AdExchanger | iProspect is best known for its heritage in search marketing. But the Dentsu Aegis-owned digital performance agency, which first opened its doors in...
Tagged: google
Technology dominates Asia’s Top 15 brands
Google, Facebook and Microsoft are the top three brands in Asia as they generated the most digital content consumption in the region in the last...
Mother Knows Best: Have Moms Become the Best Digital Shoppers Ever?
Don’t bother Mom if she’s on the internet (or her mobile phone). She’s looking for your birthday present, silly. Really? Looks like it. Research is...
12 Media Lions to APAC agencies; TBWA\Being claims the single Gold Lion
It has not been the best year in Media Lions for APAC agencies. In all 12 Media Lions were given out. The only Gold Lion is...
Cannes diaries: First impressions
It is just day one of my arrival here but I have decided to add my voice to the noise being created around Cannes Lions....
Sales of confederate flag merchandise banned by Walmart and Amazon
Update: Shortly after this story was published, Amazon and Etsy announced they would join the other retailers in pulling all Confederate merchandise from their sites. This article has been updated...
Dentsu, M&C Saatchi & Leo Burnett lead APAC Cyber Lions shortlist
The 64th Cannes Lions International Festival of Creativity has a total of 330 entries that have made it to the Cyber Lions shortlist. Out of...
From APAC, BBDO, Leo Burnett & O&M compete for Media Lions
Cannes Lions International Festival of Creativity has a total of 294 entries that have made it to the Media Lions shortlist. Out of this 55...
Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter
“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad...
Affiliate Linking And Data Collection: When Revenue Isn’t The Value
AdExchanger | While affiliate marketing is hardly new – perhaps you’ve heard of Google and Amazon – for some publishers its real value comes from...
Google Mounts Charge Against Facebook With Cross-Screen DoubleClick Additions; Email Marketing Receives Boost with Huge Funding Round
In this edition of ExchangeWire’s European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with investors; EU agrees data privacy...
The business of social media: From blogs to DSS
The data reference that I have borrowed from DomoSphere in the first part of this series has shown that our audience is conveying what they...
Wunderman Taiwan delivers Honey Beer by drones
Taiwan Beer wanted to raise awareness and encourage trial of its latest product Honey Beer, and tasked Wunderman Taiwan to do the same. Wunderman Taiwan...
Behind Alibaba’s Decision to Launch a Netflix-Type Service for China
The viewership numbers on China’s streaming sites hint at just how huge online video is in China. “Orange is the New Black” got 54 million...
Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers to Safari in iOS 9?
Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been...
3 takeaways for marketers in the brand-consumer data value exchange
Data is fast becoming a fundamental currency in brand-consumer relationships, with data being exchanged at almost every consumer touchpoint today. However, the efforts being made...
