Jack Dorsey returns to Twitter as Dick Costolo steps down
Twitter’s Chief Executive Officer Dick Costolo has decided to step down, effective July 1, 2015. Twitter’s Board of Directors has named Jack Dorsey, Co-Founder of...
Tagged: google
YouTube launches YouTube Gaming to take on Amazon’s Twitch
Moving into the gaming arena, Google has launched a new app and website called YouTube Gaming. This move into gaming comes in after the company...
YouTube Takes on Amazon’s Twitch With YouTube Gaming
YouTube has created a gaming-specific version of its video service to make a direct run at Amazon’s Twitch. This summer the Google-owned video giant will...
Apple’s WWDC gets more online visibility than Google’s I/O
Apple’s WWDC conference, where the company announced a new iOS and other products, generated 154 per cent more digital consumption of content than there was...
Lack of Premium Video Holding Back Industry Growth; 57% of Senior Marketers Highlight Skill Shortage Within the Programmatic Advertising Industry
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
Debunking the Myths Around Programmatic Video
Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality ad formats, has stalled brands’...
O’Kelley: ‘I Think We’re Starting to see the Whole Internet be Redefined’
Ahead of AppNexus’ series of events to be held in London later this week, Brian O’Kelley, AppNexus, CEO, speaks with ExchangeWire to discuss its first...
#sowhoknew: The fallacy of online privacy
The great lie about online privacy is ‘unraveling’, according to a damning report in TechCrunch this week. According to them, the ongoing harvest of vast...
The business of social media: Internet evolution
Before we get into social networking sites and their business practice/s let us understand the Internet. Internet is an enormous and complex network of computers...
Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis....
Spotify – Video marks the spot
Spotify’s core product offering remains music, so it will be interesting to see how its users take to the video offering and whether Spotify will...
Asia’s Uniqueness Requires Different RTB Approach
China’s Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate...
The real challenge of digital marketing is wastage
The digital paid search map is getting more intertwined with the rest of the web. Brands now have to consider their strategy for pure desktop...
Dentsu Aegis Network acquires majority share in Flexmedia
Dentsu Aegis Network has acquired a majority share in Flexmedia, a digital advertising agency in Thailand. Joining one of Dentsu Aegis’ eight global network brands...
#sowhoknew: Is Silicon Valley sexist?
Zuckerberg from Facebook. Silbermann from Pinterest. Kalanick from Uber. Spiegel from Snapchat. Notice anything? Apart from being some of the most powerful people in tech?...
‘All the Big Names Are Now Going Native’
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the ‘geekier’ insertions in the programmatic industry’s ‘glossary of terms’, and explains in layman’s...
