How email can become fun again
Before the email was invented, messages and data had to be exchanged with great effort via post, telephone or disk. With the innovative introduction of...
Tagged: google analytics
The End Of Header Bidding? Google Opens Up Dynamic Allocation to Outside Demand
AdExchanger | In a major change to its Double Click for Publishers ad server, Google will bring in the real-time bids of a publisher’s outside...
Adform opens new office in SG under Rohit Kumar’s leadership
Adform, the open full stack ad-tech platform servicing media agencies, trading desks, brands and publishers globally, has opened an office in Singapore to service clients throughout the...
Mobiles & tablets displace PCs in digital downloads: Report
Nearly half (45 per cent) of consumers are more likely to download digital content of all types than they were a year ago. This was...
Innovation can be bred: Google creativity head
Innovation and creativity may not come naturally to everyone but that doesn’t mean it cannot be fostered, encouraged and developed, according to the head of...
How Academia Is Shaping Ad Tech And Platform Business Models
AdExchanger | Susan Athey will speak at AdExchanger’s PROGRAMMATIC.IO conference in San Francisco on April 14. Academia has a unique role to play in supporting the...
New data reveals impact of Google’s right-hand ad changes
According to Larry Kim, founder and CTO of WordStream, there certainly hasn’t been an “Adpocalypse.” He looked at data for more than 2,000 of his company’s...
Header Bidding Comes To Platform Publishing, As Rubicon Ties Up With Google AMP
AdExchanger | A group of publishers is testing a header bidding solution from Rubicon Project that is compliant with Google’s Accelerated Mobile Pages program. Tribune...
Google to Overhaul AdWords User Interface to Reflect Marketing in Multiscreen World
Google said Monday it will redesign the user interface for AdWords so it can better serve marketers who are trying to deliver ads in a...
‘We’re dead serious about the cloud,’ says Google
It’s getting the edge customers to burnish its enterprise credentials, but Google will need to work harder to get more traditional organisations, Edwin Yapp reports...
Google’s cloud coming of age
At its first global cloud computing conference, Google is expected to lay out its plans for taking on the traditional cloud giants, Edwin Yapp reports...
Ad Tech Must Cure Its Metric Vertigo
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Instagram Celebrities Are Behind the Modern Corset Boom
Kim Kardashian is always waist training, according to her Instagram. In a May 2015 selfie, she wore an undershirt, black leggings and a tight black...
ANZ hires Google’s Maile Carnegie as Head of Digital
ANZ has appointed Maile Carnegie to the role of Group Executive Digital Banking reporting to Chief Executive Officer Shayne Elliott. Ms Carnegie joins ANZ from...
Righthand Search Ads Are No More On Google; The Murky Future Of Publicis
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Ad Load Google will stop serving paid search ads on the...
Twitter adds customer service tools for brands
To look at competing with Facebook on providing a platform for customer service, Twitter has rolled out two new tools. The company highlighted that with millions...
